Chief Commercial Officer

What can you tell your friends when they ask what you do

I lead the commercial engine behind Go Rewards. I bring marketing, partnerships, and program operations together under one roof so that every campaign, every partner relationship, and every member interaction works toward the same goal, making Go Rewards the most rewarding loyalty program in the Philippines. I'm the person who owns the brand, the partner ecosystem, and the member experience, and makes sure they all move in the same direction.

Responsibilities – How will you do this

Program Strategy and Value Proposition

• Own the Go Rewards end to end member experience, delivering a clearly defined value proposition and supporting set of program rules, earn and burn mechanics, rewards, and benefits.
• Deliver measurable member engagement, participation, and retention outcomes, growing the active program member base, partner penetration, member value to program partners, points earn rates, earn-to-burn ratios and member satisfaction.
• Work closely with the Product and Technology teams and program partners to deliver world-class products and user experiences across all physical and digital channels.

Brand and Marketing

• Own the Go Rewards brand strategy and market positioning, delivering a brand playbook that translates the positioning into clear, practical brand principles identity, tone of voice and visual application and usage guidelines.
• Ensure brand marketing, program communications, campaigns, and member lifecycle engagement deliver positive member, partner, and commercial outcomes.

Commercial Performance

• Set and track commercial targets across Marketing, Partnerships, and Business Development, delivering revenue and margin outcomes for DAVI from Go Rewards program activity.
• Own commercial and partner performance reporting in coordination with the Business Intelligence function.
• Drive points conversion, redemption, and program participation performance across the partner network.

Partner Ecosystem & Growth

• Drive the partner and ecosystem expansion strategy, identifying opportunities to expand DAVI's partner ecosystem with new partners and into new categories to drive greater value for Go Rewards members and commercial outcomes for DAVI.
• Own partner account management, relationship health and commercial outcomes across existing partners.
• Lead new business development, identifying opportunities for tactical deals and new revenue streams, owning negotiations and commercial agreements, business case development and execution.

Program Operations

• Own Member Care, Loyalty Program Operations, and Fraud and Risk functions.
• Ensure program rules, configuration, and service delivery meet quality, compliance, and member experience standards.

Team & Organizational Leadership

• Build and lead a unified team across Marketing, Partnerships, Business Development, and Program Operations, functions previously led separately.
• Establish clear, non-overlapping accountabilities across the newly consolidated structure.
• Coordinate closely with the Head of PMO on program strategy and cross-functional prioritization, and with the CTO on platform capabilities supporting commercial delivery.

To be successful, you'll need

• 12+ years of senior leadership experience in marketing, commercial strategy, or partnerships, ideally within loyalty, retail, financial services, or coalition program environments.
• Demonstrated experience leading multi-disciplinary commercial teams, marketing, partnerships, and business development, under one unified structure.
• Strong partner relationship management experience, particularly with multi-stakeholder, matrixed partner organizations.
• Experience with loyalty program economics: points-based value propositions, partner-funded campaigns, and member engagement models.
• A track record of building or scaling a commercial function through organizational transformation.
• Experience operating in a matrixed, Group-affiliated corporate structure is a plus.
• Familiarity with the Philippine retail, banking, or airline loyalty landscape is a plus.

About Data Analytics Ventures Inc. (DAVI)

Founded in 2019, DAVI is the Gokongwei Group's loyalty and data analytics company and the team behind Go Rewards, the Philippines fastest-growing loyalty program.

We exist to make life more rewarding for every Filipino. Through Go Rewards, we connect millions of members with brands across retail, travel, banking, fuel, and lifestyle, creating experiences that are simpler, more personal, and more meaningful every day. Our ambition is clear: to build the biggest and best loyalty program in the Philippines, and eventually, in Asia.

But Go Rewards is only part of what we do. DAVI is also a data and insights company. We help our partners across the Gokongwei Group and beyond understand their customers better, identify growth opportunities, and make smarter business decisions. Data isn't just what we work with. It's how we think.

Why work at DAVI

At DAVI, you'll be part of a team building something that matters at scale. You'll work alongside people who are sharp, hungry, and genuinely good at what they do, in an environment that values open dialogue, constructive challenge, and continuous learning.

We believe that rewards start at home. Our People & Culture team is committed to making life at DAVI more meaningful through programs that support your growth, a culture that respects your contribution, and work that connects to a purpose bigger than any single role.

What we stand for

As part of the Gokongwei Group, we are guided by three core values that shape how we work and how we show up for each other.

• Entrepreneurial Mindset. We pursue growth with resilience, passion, and agility. We are not afraid to challenge the status quo, move fast, and find better ways to serve our customers and partners.

• Stewardship. We take full responsibility for what is entrusted to us, our people, our data, our resources, and our relationships. We manage all of it with care, with sustainability in mind, and with a long-term view.

• Integrity. We do the right thing, always, not because someone is watching, but because it is who we are. We hold ourselves to high standards in every decision, every interaction, and every commitment we make.

If you're passionate about data, loyalty, and building things that last, and you want to do it with people who share these values, DAVI is where you want to be.

Privacy Notice

DAVI values your privacy. Personal data collected as part of your application will be processed in accordance with this Privacy Notice: https://www.davi.com.ph/EECG-privacy-notice