Channels Marketing Assistant Manager

About the Role:

We are looking for a Channels Marketing Assistant Manager to support the development and execution of marketing strategies across key business channels. This role will help drive sales growth, customer engagement, brand visibility, and channel performance through effective campaigns, promotions, partnerships, and channel-specific initiatives.

The successful candidate will work closely with Sales, Operations, Brand Marketing, Digital Marketing, and other cross-functional teams to ensure marketing programs are effectively translated into commercial results.

Key Responsibilities:

• Develop and execute channel-specific marketing strategies and programs aligned with business objectives.
• Support the development of annual and quarterly channel marketing plans, including campaigns, promotions, activations, and customer engagement initiatives.
• Identify opportunities to drive sales, traffic, transactions, and customer acquisition across assigned channels.
• Develop and implement promotional programs tailored to different customer segments and channels.
• Collaborate with Sales and Operations teams to ensure effective execution of marketing programs at store and channel level.
• Work closely with Brand Marketing to ensure consistency of brand messaging and campaign execution across channels.
• Manage marketing calendars and ensure timely rollout of campaigns, promotions, and channel initiatives.
• Develop partnerships with external organizations, platforms, merchants, and other strategic partners to expand customer reach.
• Support trade marketing and channel activation initiatives, including in-store, digital, delivery, corporate, community, and other relevant channels.
• Analyze channel performance, customer behavior, sales trends, and campaign results to identify growth opportunities.
• Monitor competitors, market trends, pricing, promotions, and channel activities.
• Track key marketing and commercial metrics, including sales uplift, ROI, transaction growth, customer acquisition, redemption, and campaign performance.
• Prepare regular performance reports and recommendations for management.
• Manage assigned marketing budgets and ensure efficient utilization of resources.
• Coordinate with agencies, suppliers, partners, and internal stakeholders to ensure smooth execution of marketing activities.
• Support new product launches, store openings, seasonal campaigns, and other business initiatives as needed.
• Lead and mentor team members or assigned marketing resources when required.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• At least 3–5 years of experience in channel marketing, trade marketing, brand marketing, or commercial marketing.
• Experience in the food & beverage, QSR, retail, FMCG, hospitality, or franchise industry is highly preferred.
• Strong understanding of channel marketing, promotions, customer acquisition, and sales-driven marketing.
• Proven experience in planning and executing integrated marketing campaigns.
• Strong analytical skills with the ability to translate data into actionable business recommendations.
• Excellent project management and organizational skills.
• Strong communication, presentation, negotiation, and stakeholder management skills.
• Ability to manage multiple projects and work effectively in a fast-paced environment.
• Proactive, creative, commercially minded, and results-oriented.
• Willingness to conduct store visits, market checks, and field activations when required.

Key Competencies:

• Channel & Trade Marketing
• Commercial Acumen
• Campaign & Promotions Management
• Data & Market Analysis
• Project Management
• Stakeholder Management
• Strategic Planning
• Customer-Centric Mindset
• Negotiation & Partnership Management
• Execution & Results Orientation

Why Join Us

Join a growing food & beverage organization where you can play a key role in building channel strategies, creating impactful customer experiences, and driving measurable business growth.

If you are a commercially driven marketer who enjoys turning marketing strategies into actual sales results, we would love to hear from you.