As a Channel Specialist – Direct Marketing, you'll lead the execution of data-driven campaigns (email, SMS, direct mail) that directly impact business growth in a global, regulated environment. You'll partner closely with creative, analytics, product, and compliance teams to deliver personalized, high-performing campaigns that drive revenue and ROI.
This role offers strong exposure to global marketing operations, with a focus on scaling campaigns, maintaining compliance, and continuously improving performance through testing, insights, and AI-driven innovations.
Primary Responsibilities:
- Execute 1:1 direct marketing content (email, SMS, direct mail) against channel plans and calendars; partner closely with the creative team on copy, assets, and templates.
- Build and maintain content components (modules, snippets, dynamic blocks); manage version control, tagging, accessibility checks, and approvals.
- Set up and QA campaigns and journeys (audience selection, personalization rules, links/UTMs, deliverability checks); monitor in‑flight performance with campaign team.
- Support AI‑enabled workflows (drafts, variation generation, content summaries) with human review for brand, accuracy, and compliance.
- Run A/B tests and document learnings; update playbooks and libraries based on performance insights.
- Track and report channel KPIs (open/click rates, CTR-to-conversion, delivered/blocked, bounce/complaint, opt‑in/opt‑out trends); surface remediation suggestions.
- Partner with Compliance/Legal to ensure content adheres to HIPAA, TCPA, ADA and internal standards; maintain audit records.
Qualifications
- 3–5+ years in direct marketing content operations (email/SMS/direct mail) within a regulated environment; healthcare experience a plus.
- Practical proficiency with journey tools, content management/tagging, QA, and analytics dashboards.
- Comfort using AI tools for drafting and optimization, with strong attention to detail and governance.
- Strong organization and project management skills; ability to juggle multiple campaigns and deadlines.
- Clear communicator and collaborative partner with creative, analytics, and product teams. Bachelor's degree in marketing, communications, or related field.
Work Setup & Schedule
Hybrid setup: 3 days onsite (Makati), 2 days work-from-home. US Shift: 8:00 PM – 5:00 AM or 9:00 PM – 6:00 AM (PH time).
