Channel Sales Manager

About the Role

We are looking for a business builder, not simply an account maintainer. The ideal candidate should be capable of developing a new category from 0 to 1, opening new customers and channels, building the sales model, driving distribution and sell-out, and taking full ownership of sales results.

Responsibilities

1. Channel Sales Manager – Ambient Mochi

• Job Responsibilities
• Lead the channel development, sales planning, and business expansion of ambient mochi products in the Philippine market, driving the category from initial launch to market growth.
• Develop suitable sales channels based on product characteristics, including but not limited to modern trade, convenience stores, traditional trade, wholesalers, distributors, e-commerce, schools, corporate accounts, and other special channels.
• Identify, evaluate, and develop distributors, wholesalers, and key accounts, and build a stable and sustainable channel network.
• Develop and implement channel sales strategies, pricing structures, promotional programs, and customer development plans.
• Closely monitor product listing, sell-out performance, inventory, collections, and customer feedback, and adjust sales strategies accordingly.
• Collect market information on consumer demand, competitors, pricing, packaging, flavors, and channel practices, and provide recommendations for product improvement and new product development.
• Work closely with Marketing, Supply Chain, R&D, Production, Finance, and other relevant teams to support product launches, order fulfillment, and sales target achievement.
• Prepare regular sales forecasts, channel development updates, and market analysis reports, and take ownership of sales performance.

2. Channel Sales Manager – Ice Cream Cake

• Job Responsibilities
• Lead the channel planning, customer development, and sales growth of ice cream cake products in the Philippine market, and establish an effective sales model and channel network.
• Develop channels and consumption occasions suitable for ice cream cakes, including supermarkets, cake shops, bakeries, cafés, restaurants, hotels, corporate accounts, birthday and celebration occasions, e-commerce platforms, and food delivery channels.
• Develop and maintain key accounts, distributors, and business partners, and drive product listing, merchandising, promotions, and sustainable sell-out.
• Develop sales programs, bundled offers, promotional campaigns, and channel cooperation models around birthdays, holidays, family gatherings, and other consumption occasions.
• Coordinate and monitor freezer usage, cold-chain delivery, inventory, product quality, and storage conditions to ensure proper handling throughout the sales process.
• Track sales performance, sales per outlet, inventory turnover, returns, and product losses, and continuously improve channel productivity and quality.
• Collect market information on competing brands, cake pricing, product specifications, consumer preferences, and channel feedback, and provide input for product and market strategy.
• Work closely with Marketing, Supply Chain, R&D, Production, Logistics, and other relevant teams to support product launches and sales target achievement.
• Prepare regular sales forecasts, channel analysis, and business improvement recommendations, and take ownership of sales performance.

Qualifications

• Channel Sales Manager – Ambient Mochi
• College degree or above, preferably in Marketing, Business Administration, or a related field.
• At least 5 years of sales experience in FMCG, food, snacks, bakery, or related industries in the Philippines, preferably with channel development or regional sales management experience.
• Strong knowledge of Philippine modern trade, traditional trade, and distributor networks. Existing customer or distributor resources are an advantage.
• Experience in new product launches, building channels from scratch, or developing distributor networks is highly preferred.
• Strong capabilities in customer development, business negotiation, sales planning, and data analysis.
• Highly result-oriented, with the ability to independently develop customers and deliver sales targets.
• Good command of English and Tagalog, with the ability to work effectively in a cross-cultural environment.
• Willing and able to travel within the Philippines and conduct frequent customer visits.
• Preferred background: Candidates with experience in snacks, mochi, bakery products, confectionery, packaged food, or other shelf-stable food categories.

• Channel Sales Manager – Ice Cream Cake
• College degree or above, preferably in Marketing, Business Administration, or a related field.
• At least 5 years of sales experience in food, ice cream, frozen food, bakery, cake, dairy, or FMCG industries in the Philippines.
• Experience in ice cream, cakes, bakery products, frozen food, or other cold-chain products is highly preferred.
• Strong knowledge of Philippine modern trade, food service, bakery, hotel, corporate, or distributor channels. Existing customer resources are an advantage.
• Proven experience in new product launches, market development, and building channels from scratch.
• Good understanding of cold-chain sales operations, including freezer management, cold-chain delivery, inventory, and product losses.
• Strong customer development, business negotiation, channel planning, and sales data analysis skills.
• Strong ownership and result orientation, with the ability to independently deliver sales targets.
• Good command of English and Tagalog, with the ability to work effectively in a cross-cultural environment and travel within the Philippines.

Required Skills

• Strong capabilities in customer development, business negotiation, sales planning, and data analysis.
• Highly result-oriented, with the ability to independently develop customers and deliver sales targets.
• Strong knowledge of Philippine modern trade, traditional trade, and distributor networks.
• Good command of English and Tagalog, with the ability to work effectively in a cross-cultural environment.
• Willing and able to travel within the Philippines and conduct frequent customer visits.
• Strong customer development, business negotiation, channel planning, and sales data analysis skills.
• Strong ownership and result orientation, with the ability to independently deliver sales targets.