Main Area Of Responsibility
The Channel & Partnerships Manager is responsible for operationalizing and scaling Sprout's partner ecosystem to achieve the target total revenue contribution by 2026. This role centers on the end-to-end enablement of Value-Added Resellers (VARs), Managed Service Providers (MSPs), and Referral Partners.
The Specialist will act as the engine room of the Alliance team converting high-level strategy into channel-ready product materials, automated incentive structures, and consistent training programs. By bridging the gap between internal product teams and external partners, you will ensure that Sprout's HR solutions including Peoplebox and RAAS, are seamlessly integrated into partner portfolios and consistently converted into measurable Monthly Recurring Revenue (MRR).
Tasks
- MSP Program Execution & Scouting
- Support the expansion of the MSP vertical, a primary growth lever for 2026.
- Actively scout, screen, and evaluate potential MSP partners that align with Sprout's strategic profile.
- Assist in coordinating partnership discussions and preparing data/documentation to secure high-yield, strategic deals.
- Serve as the primary operational point of contact for MSPs to ensure frictionless onboarding
- Partner Enablement & Resource Management
- Own the Partner Toolkit: Design, update, and distribute high-impact sales decks, product one-pagers, and localized training materials.
- Conduct regular enablement sessions to ensure partners are proficient in Sprout's latest product updates and value propositions.
- Productize complex offerings into simplified, channel-friendly packages that partners can sell with minimal friction.
- Referral Program Automation & Growth
- Manage and optimize referral workflows to ensure lead flow is consistent, tracked, and frictionless.
- Oversee the execution of incentive programs, ensuring partners are accurately rewarded and motivated.
- Design and launch engagement campaigns (newsletters, webinars, contests) to keep the referral network active.
- New Channel Discovery & Pilot Operations
- Assist in the discovery and early-stage coordination of new reseller channels, specifically within the Banking and Financial Services sectors.
- Operationalize pilot programs for new channels, tracking performance to test for long-term scalability.
Minimum Qualifications
- Experience: 24 years in Channel Marketing, Partner Management, or Business Development (B2B SaaS experience is a strong plus).
- Execution Mindset: You are a doer who can take a high-level strategy and build the spreadsheets, decks, and workflows needed to make it happen.
- Communication: Exceptional written and verbal communication skills; ability to influence external stakeholders.
- Analytical Skills: Comfortable tracking MRR data, conversion rates, and partner performance metrics.
- Adaptability: Experience in a fast-paced environment where programs are built and refined in real-time
