The Channel Marketing Manager is responsible for overseeing all marketing, advertising, and promotional initiatives for outofstore business channels, such as delivery services, takeaway kiosks, bulk order programs, and institutional partnerships. This role focuses on developing and executing marketing strategies that support overall business goals, while continuously evaluating customer insights, market trends, and competitive landscapes. The position ensures effective planning, development, and management of marketing activities that drive channel sales, profitability, and growth.
Strategic Development
- Creates and implements strategic plans for assigned channels.
- Establishes performance measures, monitors progress, and ensures alignment with business objectives.
New Product Development
- Identifies, conceptualizes, and develops new product offerings tailored to channel needs.
Consumer & Market Research
- Conducts research to understand customer needs and market demand.
- Performs competitive benchmarking and evaluates industry trends.
- Analyzes market data to refine channel marketing plans.
Team Management & Development
- Trains, mentors, and supports team members to address skill gaps and enhance performance.
Merchandising Development
- Collaborates with creative partners to produce merchandising materials that strengthen visibility, awareness, and conversion across channels.
Packaging Development & Improvement
- Coordinates with cross-functional teams and suppliers to design new or enhanced product packaging, as needed.
Pricing Management
- Develops pricing strategies for different channels.
- Computes costs and recommends pricing structures based on profitability targets and competitive conditions.
Job Qualifications
- Bachelor's degree in Business Administration, Marketing, or a related field.
- At least 5 years of experience in marketing, brand management, or product management.
- Willing to work in a hybrid setup with on-site days scheduled weekly.
