Job Responsibilities
As a Brand Channel Specialist, you will be responsible for growing an assigned technology brand by developing and managing a network of reseller and channel partners.
- Manage and grow multiple reseller and channel partners for your assigned brand.
- Develop new channel partners and activate existing accounts to generate recurring business.
- Build strong relationships with reseller sales teams, business owners, and key decision-makers.
- Identify sales opportunities and develop a healthy sales pipeline across assigned partners.
- Conduct regular calls, meetings, and partner visits to generate new opportunities and maintain account engagement.
- Present and position the assigned brand's products and solutions based on partner and customer requirements.
- Work with partners to identify end-user projects and business opportunities that can generate revenue.
- Support partners with product selection, quotations, pricing, availability, and order coordination.
- Conduct product presentations, sales enablement activities, and partner training together with the Brand and Technical teams.
- Develop activities and sales initiatives that help partners actively promote and sell the assigned brand.
- Coordinate internally with Brand Management, Technical, Marketing, and Operations teams to support partner requirements.
- Maintain accurate partner information, opportunities, activities, and sales pipeline in the company's CRM.
- Achieve assigned sales, partner activation, pipeline, and channel development targets.
Qualifications:
- Graduate of any bachelor's degree
- 1–2 years of experience in sales, business development, account management, or customer-facing roles preferred
- Experience in IT, AV, electronics, distribution, or channel sales is an advantage but not required
- Strong communication, presentation, negotiation, and relationship-building skills
- Comfortable making outbound calls and meeting customers and partners
- Goal-oriented, confident, persuasive, and willing to develop new accounts
- Proficient in Microsoft Office and comfortable in using CRM systems
