Position: Branch Manager (OIC)
Location: Banawa, Cebu City (On-site)
Employment Type: Full-time
Industry: Banking
Company Description
Welcome Bank (Rural Bank), Inc. is a proud Philippine subsidiary of Korea's Welcome Financial Group—operator of Korea's fourth-largest savings bank by assets and multiple other financial subsidiaries. Backed by approximately $3.6 billion in total assets, we benefit from exceptional liquidity and active funding from our Korean headquarters.
We bring proven, world-class banking operations expertise to the Philippine market, focusing on asset preservation and enriching the lives of our clients. At Welcome Bank, we are deeply committed to building lasting trust through high-quality service, responsible investment, and a dedication to exceeding client expectations in every interaction.
Role Description
We are seeking a dynamic and driven Branch Manager (OIC) to lead our Banawa, Cebu City branch. In this leadership role, you will be the driving force behind the branch's growth, sales initiatives, and operational excellence. Day-to-day responsibilities include engaging prospective and existing clients, assessing client applications, generating leads, and promoting the bank's products through various sales channels. Beyond sales, you will oversee day-to-day branch operations, ensure stringent compliance with regulatory standards, and manage portfolio performance. In this position, you are expected to deliver exceptional customer service, and mentoring a high-performing team to achieve key growth targets.
Primary Responsibilities
- Drive Branch Growth: Spearhead the expansion of the branch's loan and deposit portfolios through targeted client acquisition and proactive business development initiatives.
- Operational Leadership: Direct overall branch operations, ensuring efficient, compliant, and seamless service delivery.
- Sales & Strategy: Execute strategic sales and marketing activities designed to consistently meet and exceed revenue and growth targets.
- Relationship Management: Cultivate and sustain strong, long-term relationships with customers, business partners, and key community stakeholders.
- Performance Optimization: Track branch productivity, service quality, and financial metrics; review reports and budgets to recommend and implement strategic improvements.
- Compliance & Risk: Ensure strict adherence to internal bank policies, operational standards, and external regulatory requirements.
- Team Development: Lead, mentor, and empower branch personnel, fostering a collaborative environment to achieve both individual and collective goals.
Qualifications
- Education: Bachelor's degree in Business Administration, Finance, Marketing, Economics, Management, or a related discipline.
- Experience: Minimum of four (4) years of successful sales experience within the financial services or banking industry.
- Core Expertise: Strong background in branch operations, lending processes, account generation, and portfolio management.
- Track Record: Proven ability to drive business development and consistently achieve sales targets.
- Local Network: An established network of clients, referral sources, and business contacts in the Cebu area is a significant advantage.
- Leadership Skills: Demonstrated leadership capabilities with a passion for guiding, motivating, and developing teams.
- Soft Skills: Exceptional communication, relationship-building, and strategic decision-making abilities.
- Logistics: Willing and able to work on-site in Banawa, Cebu City, with availability to start as soon as possible.
