About The Role
Location: Ermita Manila
Role Type: Full-Time / Onsite
Department: Marketing
Reporting To: Marketing Director
Drive top-line brand growth and execute category strategies that capture market share.
As the
Category Manager, you are accountable for the commercial performance and equity of your assigned brand portfolio. You will develop multi-channel strategies, interpret consumer research to spot emerging trends, and lead high-performing teams to hit company targets.
Key Responsibilities
- Brand Strategy & Campaign Execution: Formulate and roll out integrated marketing plans across traditional and digital channels to drive brand awareness, revenue, and market penetration within assigned budget parameters.
- Team Leadership & Development: Directly manage and coach team members, managing performance metrics, work planning, and building a high-engagement, results-oriented team culture.
- Market Intelligence & Analytics: Analyze consumer trends, shopper behavior, and competitive landscapes to convert data insights into winning category strategies.
- Cross-Functional Collaboration: Partner closely with Product Development, Sales, Trade Marketing, and Creative teams to ensure seamless NPI (New Product Introduction) and campaign alignment.
- Commercial & Budget Management: Oversee category P&L inputs, optimizing marketing spend and evaluating campaign ROI to maximize top-line performance.
What You Need To Succeed
- Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
- Minimum 8 years in brand management or trade marketing, including at least 3 years in a direct people-management capacity.
- Proven track record in multi-channel campaign planning, competitive analysis, and leveraging analytics platforms for data-driven decisions.
- Strong grasp of consumer behavior, branding frameworks, and product portfolio growth strategies.
- Outstanding cross-functional project management skills, strong presentation abilities, and proficiency in business tools (e.g., Google Workspace, analytics software).
