Category Manager

A commercial and category-focused professional with strong experience in distribution, assortment optimization, merchandising excellence, and demand forecasting across modern and traditional trade channels.

She/he specializes in maximizing on-shelf availability, strengthening in-store execution, and translating data into actionable commercial strategies. Her/His work sits at the intersection of Sales, Brand, Field Marketing, and Supply Network—ensuring the right products are available in the right stores, at the right time, with the right visibility.

Key areas of expertise include:

• Driving on-shelf availability and distribution growth by identifying gaps, resolving operational issues, and implementing targeted channel programs
• Leading assortment planning and rationalization to maximize sales, shelf efficiency, and return on investment per channel and account
• Collaborating with Sales, Field Marketing Services, and Visual Merchandising to deliver effective merchandising standards, planograms, and visibility initiatives
• Managing cross-functional projects and innovations that improve category and brand performance
• Overseeing budget and investment allocation, ensuring strong ROI, P&L discipline, and incremental revenue growth
• Developing dashboards, reports, and analytics to support Sales and Brand decision-making
• Owning end-to-end forecasting, translating POS, SAP, and field data into accurate SKU- and store-level demand plans
• Acting as a key point of coordination between Sales, Field Operations, and the Supply Network to ensure forecast alignment and execution excellence

Known for being data-driven, execution-oriented, and highly collaborative, she/he is equally effective in field execution and strategic planning environments. She/he thrives in fast-paced organizations that require structure, agility, and strong cross-functional partnership to drive sustainable business growth.