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Campaign Operations Manager (CRM / Funnel-Based)

2-4 Years
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Job Description

About Us

We're a family-owned kitchen, bath, and flooring remodeling company based in Southern California, with over 40 years in business.

Our mission is simple: improve people's lives by transforming their homes while delivering a smooth, hassle-free experience.

Role Overview

We are looking for a hands-on, numbers-driven Campaign Operations Manager who can own campaign performance end-to-end.

This role is not about managing tasks—it's about driving results.

You will be responsible for:

  • Executing campaigns (calls, SMS, email, automation)
  • Understanding how leads move through the funnel
  • Identifying where performance is breaking
  • Taking action to improve outcomes

You will start by working inside the system and executing campaigns, then grow into owning strategy, performance, and results.

What You'll Be Responsible For

  • Reactivating old and inactive leads through calls, SMS, and email
  • Executing campaigns inside a CRM (GoHighLevel or similar platforms)
  • Managing the full funnel: Lead → Contact → Appointment → Conversion
  • Monitoring campaign performance and identifying drop-offs
  • Taking action to improve conversion rates and outcomes
  • Supporting outreach efforts to hit weekly appointment targets
  • Testing and iterating messaging, sequences, and workflows
  • Ensuring campaigns are set up correctly before launch
  • Reporting on performance and identifying opportunities to improve

IMPORTANT ROLE STRUCTURE

All hires will begin as a Campaign Coordinator for the first 3 months.

This phase is hands-on and execution-focused, including:

  • Calling leads (cold and warm)
  • Sending SMS and email follow-ups
  • Executing campaigns inside the CRM
  • Learning how the funnel works in real time

This is an evaluation phase, not a training-only role.

Candidates who demonstrate ownership, performance, and results will move into the Campaign Operations Manager role.

What We're Looking For

  • Someone who can execute AND think about performance
  • Comfortable working directly with leads (calls, SMS, email)
  • Able to understand and improve campaign results—not just build them
  • Strong problem-solving skills when campaigns are not performing
  • Self-sufficient and takes initiative without waiting for instructions
  • Comfortable working in a numbers-driven environment

Requirements

  • 2–4+ years in marketing, campaign operations, or similar roles
  • Experience working inside a CRM (GoHighLevel, HubSpot, ActiveCampaign, etc.)
  • Experience executing campaigns (email, SMS, outreach, automation)
  • Exposure to lead generation and follow-up workflows
  • Ability to understand basic funnel metrics (leads, bookings, conversions)
  • Strong communication skills
  • Comfortable in a fast-paced, performance-based environment

Nice To Have (not Required)

  • Experience with GoHighLevel (GHL)
  • Experience with high-volume lead pipelines
  • Experience with outbound outreach or appointment setting

Compensation

$8/hour + Incentive Commission (Overrides on Team Performance)

Quarterly Bonuses based on system performance

Benefits

Weekly Pay

Health Stipend

1 Week Paid Vacation (after 1 year)

National Holiday Bonus

Referral Bonus

Contests and Spiffs

Growth Opportunities

Continued Training & Development

Who This Role Is For

✔️ People who are comfortable executing and working inside systems

✔️ Candidates who want to grow into owning campaign performance

✔️ Individuals who are willing to be hands-on and results-driven

✔️ Those who can adapt, learn fast, and improve outcomes

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Job ID: 145712171