This role requires professional proficiency in both English and Mandarin. Candidates without Mandarin reading and writing skills will not be shortlisted.
Company Description
China Trading Desk (CTD) is a leading cross-border digital marketing company that helps global brands unlock growth opportunities in China and beyond. We specialise in programmatic advertising, media buying, and campaign optimisation across major Chinese platforms such as Baidu, WeChat, Weibo, Douyin, Xiaohongshu (XHS), and more. Our team works closely with international clients to deliver data-driven strategies, localised content, and measurable results.
At China Trading Desk, our goal is to create meaningful connections and integrate with the market and ecosystem for a clean and transparent digital advertising environment, making China more marketeer-friendly.
Role Description
This is a full-time remote role for a Campaign Operation Executive. We are looking for a meticulous and tech-savvy Campaign Executive to join our growing remote team. The Campaign Operation Executive will be responsible for the setup, trafficking, monitoring, and optimization of digital advertising campaigns across multiple platforms. This role requires strong attention to detail, analytical thinking, and the ability to ensure campaign accuracy and performance.
Key Responsibilities
- Execute and manage campaign setup, trafficking, and QA across programmatic, social, and display platforms.
- Upload and validate creative assets, ad tags, tracking links, and pixels to ensure proper implementation.
- Monitor campaign delivery and performance daily; identify discrepancies or technical issues and troubleshoot promptly.
- Optimize campaigns based on performance data to achieve KPIs (CTR, CPM, CPC, CPA).
- Coordinate with the account and media teams to ensure campaign objectives, targeting, and budgets are accurately reflected.
- Generate weekly performance reports and highlight insights or optimization opportunities.
- Maintain campaign documentation, trackers, and post-launch audits to ensure operational accuracy.
- Support ad hoc tasks, internal audits, and ongoing platform updates or integrations as assigned.
- Assist in maintaining ad platform certifications and testing new media tools or features.
Qualifications
- Kuala Lumpur / Selangor only
- Bachelor's degree in Marketing, Advertising, Communications, or related field.
- 1–2 years of experience in digital ad operations, campaign management, or programmatic buying.
- Familiarity with major advertising platforms in China platforms such as Baidu, Weibo, WeChat).
- Proficient in English writing and excellent in the Chinese language (Simplified & Traditional) is mandatory.
- Strong understanding of campaign metrics and tracking (impressions, clicks, CTR, conversions).
- Detail-oriented and organized; able to manage multiple campaigns simultaneously with accuracy.
- Analytical mindset with the ability to interpret performance data and draw actionable insights.
- Basic Excel/Google Sheets proficiency; familiarity with ad tracking tools and pixel setup is an advantage.
- Proactive learner who can adapt to new systems and processes quickly.
- Self-starter, able to work independently, able to get hands dirty.
- Passionate about latest online advertising technologies in both international & China.
- Ability to adapt to a remote work environment
- Strong Analytical Skills
- Excellent Communication abilities
