Campaign Manager

Campaign Strategy & Execution

Develop and execute a mix of reward and non-reward campaigns aligned with the overall company strategy and business objectives.

Design initiatives that will drive customer acquisition arl engagement, leveraging both incentive-driven mechanics (e.g. promotions, rewards) and value-led approaches (e.g. content, product education, and feature adoption).

Execute and manage multi-channel digital campaigns across email, paid social, paid search, programmatic, and display.

Ensure timely delivery of assets, audience lists, and tracking parameters for each campaign.

Drive high-quality traffic and lead generation using paid media, landing pages, and conversion-focused messaging.

Performance Analysis & Optimization

Track and report on KPls including CPA, conversion rates, engagement metrics, and retention.

Analyze campaign results to generate insights and recommendations for ongoing improvement.