Campaign Management Specialist (CRM | SAS | Hybrid | BGC)

We're looking for a CRM Campaign Senior Specialist to lead the end-to-end execution of customer campaigns, from audience segmentation and campaign setup to performance monitoring and optimization.

What you'll be doing:

• Translate business and marketing objectives into targeted customer campaigns
• Build and manage campaigns across CRM and real-time marketing platforms
• Develop customer segments and customer journeys
• Monitor campaign performance and recommend improvements
• Partner closely with Marketing, Analytics, Product, and IT teams
• Leverage data to deliver the right message to the right customer at the right time

Ideal background:

• 2-4+ years of experience in CRM, Campaign Management, Marketing Automation, or Customer Analytics
• Experienced in utilizing SAS for CRM related projects. Exposure to SQL and other data tools.
• Banking or Financial Services background
• Experience handling automated and real-time marketing campaigns
• Strong understanding of customer segmentation and journey mapping
• Analytical mindset with the ability to interpret campaign performance data