Campaign Intelligence Analytics Team Lead

Be #InGoodHands with Metrobank

Here at Metrobank, we don't simply hire employees - we hone future leaders. We provide opportunities that enhance your skills and unlock your talents, helping you evolve into a well-rounded individual. We supply you with all the pieces you need to do your best work, unleashing your full potential to help secure your future and lead a fulfilling career. And with Metrobank's strong heart for the community, you have the chance to give back and make worthwhile contributions to our nation's economic and social development. With Metrobank, a meaningful life is within your reach!

Job Title: Campaign Intelligence Analytics Team Lead

Responsibilities:

• Mentors and manages the daily tasks of a team of analysts that deliver marketing campaign execution requirements of the Segments, Digital and Retail Banking businesses.
• Facilitates campaign alignment and review discussions with stakeholders to ensure clarity of objectives, targeting logic, success metrics, and measurement approach prior to launch.
• Conducts precampaign analytics to assess business objectives feasibility, target segments, and data readiness within approved scope and channels.
• Generates and validates qualified target bases in coordination with Decision Management teams to support compliant and effective campaign execution.
• Implements testing, control, and measurement frameworks to support objective evaluation of campaign effectiveness and continuous improvement.
• Performs high level postcampaign performance and reporting to assess outcomes against defined targets and success metrics.
• Develops and maintains standard campaign dashboards and analytical reports to provide timely, actionable insights to business stakeholders.
• Supports insight generation and recommendations including contact policy, customer information management and contactability to optimize future campaign strategies and improve marketing effectiveness.
• Champions data tools and platforms, and improves data literacy across the company to foster a data-driven culture.

KRAs:

• Financials – Customer Revenue/ NPAT, Marketing Expense
• Drivers – Customer EOP, Net Customer Growth, ADB, Receivables, AUM, Billings, Digital Penetration and Usage

Qualifications:

• At least 5 years in data analytics/science, with demonstrated experience leading teams and managing data, business intelligence, or analytics departments in the financial industry
• Proficiency/ Experience with data and analytics tools such as, but not limited to
• Data Mining and Platforms: SAS, Python, SQL, Azure/ Fabric
• Data Visualization: Power BI, Tableau
• Data Analytics: Statistical Modeling, Forecasting, Campaign and Process Optimization
• Ability to align analytics initiatives with company goals, set up analytics platforms, and understands data governance and compliance.
• Ability to translate complex data findings into actionable strategic insights for senior stakeholders (data storytelling).
• Proven experience in team mentoring, project management, and cross-functional leadership.