About Us
Billease offers you the easiest way to afford what you want and need today. Our brand centers around making shopping and payment processes seamless and convenient. Our customers have diverse lifestyles and are looking to enhance their shopping experiences both online and offline. It's essential for us to embody the core of our brand name Billease, a combination of bill and ease, pronounced bilis, which means speed or swiftness in Filipino.
Discover more about us here: https://billease.ph/about-us
Work Setup: Remote with Periodic Onsite in Makati
About the Role
As a Lifecycle Campaign Design Manager, you'll own the full campaign cycle: from audience selection, messaging strategy, setup, QA, launch, performance tracking, optimization, and structured experimentation. You'll translate business goals into measurable lifecycle communications that move users through the funnel.
Strategy & Planning
- Understand business priorities and translate them into campaign briefs, messaging objectives, success metrics, and timelines.
- Define segmentation, targeting logic, audience exclusions, and eligibility criteria.
- Collaborate with Product, Analysts, and Marketing teams to identify lifecycle triggers and opportunities.
Execution
- Develop and launch lifecycle and promotional campaigns for Email, Viber, and in-app notifications.
- Build and refine templates aligned with Billeases brand guidelines and customer experience standards.
- Write concise, action-driven copy in English, Tagalog, and Taglish.
- Set up, test, and deploy campaigns using our marketing automation platforms (e.g., MoEngage, Klaviyo, CleverTap).
- Perform strict QA checks for links, personalization, rendering, segmentation logic, and tracking.
- Work closely with the Campaign Analyst to ensure accurate targeting and workflow logic.
- Execute A/B tests and recommend improvements based on performance data.
- Maintain a shared library of campaign templates, reusable components, and audience segments.
Performance, Optimization & Learning
- Monitor campaigns KPIs such as open rate, CTR, conversion rate, retention, reactivation, and revenue impact.
- Conduct structured A/B and multivariate testing messaging, creatives, timing, segments.
- Run post-campaign analyses, generate insights, and recommend improvements.
- Build and maintain a repository of learnings, benchmarks, and best practices.
Qualifications
- Strong experience in Email and Viber marketing execution.
- Skilled in Figma, Canva, or similar tools for fast, high-quality layout creation.
- Excellent attention to detail with a quality-first mindset.
- Ability to work effectively in a fast-paced, iterative environment
