Campaign Associate (Email Marketing)

What You'll Do:

• Develop and execute strategic email marketing campaigns aligned with customer journeys and behavioral insights.
• Design and implement campaigns in Eloqua using approved templates and dynamic content tailored to lifecycle stages.
• Create and maintain email templates, conduct A/B testing, and apply learnings to improve campaign performance.
• Build and manage campaign canvases, ensuring timely activation and delivery across multiple events.
• Maintain a comprehensive email communication calendar, ensuring all materials are delivered on schedule and meet quality standards.
• Ensure accurate implementation of email tracking links, naming conventions, and privacy/unsubscribe compliance.
• Collaborate with the marketing team to apply best practices in email deliverability, readability, and responsive design.
• Monitor and analyze campaign metrics; generate post-campaign reports with actionable insights and recommendations.
• Participate in regular planning meetings to align email strategy with broader marketing initiatives.

What We're Looking For:

• Bachelor's degree in Marketing, Communications, or a related field.
• 12 years of experience in digital marketing, email campaign management, or marketing automation.
• Proficiency in HTML/CSS is an advantage.
• Strong understanding of customer lifecycle management and segmentation strategies.
• Experience in stakeholder management and cross-functional project coordination.
• Demonstrated ability to adapt to evolving processes and organizational changes.
• Proactive in identifying and implementing process improvements