Campaign Analyst | GSC (Client-based)

Qualifications and Skills:

• Bachelor's degree in Business, Marketing, Information Systems, or a related field.
• At least 3 years of relevant experience in experience analysing cross-channel campaign performance, audience segmentation and conversion funnels; and a strong understanding of campaign tracking, measurement and data quality.
• Strong proficiency in Power BI, Excel and digital analytics platforms such as Adobe Analytics;
• Working knowledge of SQL, CRM and campaign data structure
• Python and marketing automation experience would be advantageous

Key Responsibilities:

• Campaign Management: Support marketing and sales teams in planning, executing, and analyzing multi-channel marketing campaigns using MS Dynamics 365 to drive client engagement and retention.
• Data Analysis: Analyse campaign performance data to identify trends, insights, and opportunities for optimization, and measure campaigns ROI at each stage. Provide actionable recommendations to improve campaign effectiveness.
• Client Segmentation: Develop and maintain customer segmentation strategies to better target and personalize marketing efforts.
• Reporting & Dashboards: Create and manage dashboards and reports to track campaign performance metrics, KPIs, and ROI. Present findings and insights to stakeholders.
• Pipeline Management: Monitor and track the firm's revenue pipeline, including opportunities, proposals, and client engagements. Ensure accurate and up-to-date pipeline data is maintained in CRM systems.
• Revenue Reporting: Develop and maintain revenue reporting and forecasts based on pipeline data, historical trends, and market insights. Collaborate with business development and finance teams to refine forecasting models.
• Dashboards: Prepare regular reports and dashboards on campaigns, pipeline and revenue performance for senior management and stakeholders. Highlight key metrics, variances, and areas of concern.
• Ad-hoc Analysis: Conduct ad-hoc analysis and reporting as needed to support strategic initiatives and business development efforts.
• Process Improvement: Identify opportunities to streamline campaigns processes, improve efficiency, and implement best practices.
• Collaboration: Work closely with sector teams, account managers and IT teams to ensure CRM strategies support overall business goals. Collaborate with content creators and campaigns, digital/social marketing teams to optimize customer engagement.