About the Role
RedTorch Communications is seeking a strategic and commercially driven Business Unit Director (BUD) to lead our Brand Communications unit.
Acting as a core strategic partner to the Managing Director, the BUD holds end-to-end operational and financial accountability for the unit. This executive leadership role spearheads high-level client servicing, drives business development through strategic pitching, and oversees integrated campaign execution across Digital PR, Brand Communications, Influencer Marketing, and Creative Seeding—while mentoring team leads and fostering a high-performance agency culture.
Main Duties & Responsibilities
I. Strategic Leadership & Client Servicing
- Executive Advisory: Provide authoritative, senior-level strategic counsel to marquee lifestyle, beauty, and consumer clients, actively resolving high-level campaign or business roadblocks.
- Account Portfolio Health: Oversee the end-to-end delivery of high-quality integrated campaign outputs to ensure premium client satisfaction and long-term retention.
- Financial Stewardship: Manage the unit's operational budgets, resource utilization, and financial performance to protect profitability margins.
- People & Team Development: Mentor, cultivate, and structurally manage Account Managers and Team Leads, establishing clear growth and execution pathways.
II. Integrated Communications & Media Strategy
- Digital PR Governance: Oversee multi-channel media engagement strategies, including crisis communications, digital thought leadership, and editorial tracking.
- High-Value Media Relations: Champion relationships with key media players, Tier-1 editors, and broadcast leads to facilitate high-impact coverage profiles and exclusive features.
- Influencer Matrix Oversight: Guide influencer marketing strategies, ensuring robust vetting of lifestyle tastemakers and data-driven performance tracking.
III. Business Development & Revenue Growth
- Commercial Targets: Hold direct accountability for achieving annual business unit revenue targets and growing organic account portfolios.
- Lead Generation & Expansion: Proactively identify new business opportunities, strategic partnerships, and cross-selling tracks within the consumer niche.
- Pitch Orchestration: Lead the strategic development, visual framing, and pitch presentation of multi-million proposals for prospective clients.
IV. Team Culture & Capacity Building
- Routinely invest in building agency morale, operational capacity, and studio capabilities.
- Lead knowledge-sharing sessions on emerging consumer data, agency operational efficiencies, and brand tracking tools.
Job Requirements
- Education: Graduate of Mass Communication, Journalism, Marketing, Advertising, or related media fields.
- Experience: At least 6 years of solid Public Relations (PR) experience.
- Network Requirement: MUST have established, active relationships with digital influencers, beauty vloggers, fashion tastemakers, digital editors, and key media players in the beauty, fashion, and lifestyle sectors.
- Key Skills: Proven track record in strong leadership, strategic planning, team management, and pitch/revenue ownership.
