Business Unit Director (PR)

About us

For 38 years, Omnicom Media has been a global network of leading marketing communications companies with headquarters in the United States and multiple agencies in regions such as APAC, EMEA, and LATAM. Our portfolio provides the best talent, creativity, technology, and innovation to some of the world's most iconic and successful leading brands in several industries such as pharmaceutical, beauty and wellness, clothing/apparel, fast food, alcoholic beverage, furniture, and automotive.

Get to know CREO

CREO is Omnicom Media's capability for modern creator and influencer marketing. We look beyond follower counts and start with the audience, bringing influencer strategy, content, and campaign management together to build influence across the full funnel and drive measurable brand impact. Powered by Omnicom's global network, data, and integrations, we create tailored solutions that help brands move forward. https://www.omgcreo.com/

Why Join Us

At CREO, we look beyond follower counts to understand the people behind the numbers—and create work that earns their attention. You'll help turn audience insight into campaigns that bring PR, creators, content, and media together, backed by the wider expertise and tools of Omnicom Media. It's a chance to make ideas matter, sharpen your craft, and grow alongside people shaping modern influence.

Job Description

The Business Unit Director (BUD) leads an assigned CREO business unit and account portfolio, with accountability for client partnerships, business performance, strategic campaign oversight, delivery quality, and team development. The assigned portfolio includes FMCG, entertainment, and other sectors. The BUD sets direction and leads through client-servicing teams and cross-functional colleagues to deliver effective public relations, influencer/KOL, media, creator, and activation work.

What you can expect

You'll get to work with a dynamic team, lead transformative projects, build meaningful connections, and contribute to the success of our leading brands.

Overview of the role

As a BUD you will be responsible for:

• Lead the assigned business unit and account portfolio, setting account direction, service priorities, and standards while contributing to agency-wide initiatives when assigned.
• Build and maintain senior client relationships; align work with client objectives, lead key client and business decisions, and resolve sensitive issues and escalations.
• Guide the strategic development and oversight of PR, influencer/KOL, media, creator, and activation campaigns, ensuring quality, timing, and delivery standards are met; routine account execution remains with the appropriate account teams.
• Coordinate effectively with internal teams and external partners to deliver integrated work, address dependencies, and improve workflows and ways of working.
• Identify opportunities to grow existing client relationships and support new business through account development, proposals, and pitches.
• Oversee business-unit revenue, budgets, scopes, fees, forecasts, and commercial obligations within approved scopes, budgets, agency policies, and approval limits.
• Plan workload, resourcing, and account coverage across the assigned portfolio, addressing capacity needs and supporting efficient, sustainable delivery.
• Lead, coach, and develop client-servicing teams through clear direction, regular feedback, and performance support; build a collaborative culture and maintain relevant client, media, KOL, talent-agency, and vendor relationships.

What we offer you

• Head Office location: This role is based in our Omnicom Media Head Office in Ayala, Makati which is an accessible location for different transportation modes, restaurants and with commercial establishments. Enjoy our unlimited coffee and kitchen amenities in our pantries!
• Work set-up: Our CREO team follows a hybrid schedule, with two days in the office and three days working from home each week.
• Competitive Benefits: Omnicom take a Total Rewards approach meaning on top of your salary. You can expect whole range of benefits including:

1) Health insurance coverage for the employee

2) Health and Wellness benefit or Health insurance coverage for one dependent

3) Group life/accident insurance

4) Internet allowance

5) Mobile allowance

6) Annual leave

7) Birthday leave

8) Loyalty/service incentive

9) Retirement benefit

10) Performance merit increase and bonus

Job Qualifications

We would love to hear from you if you are:

• A graduate of a Bachelor's degree in Advertising, Public Relations, Marketing, Communications, or a related field.
• At least five years of experience at director level in account, PR, client service, or an equivalent agency leadership role.
• Experience managing multi-brand or complex client portfolios and leading client-servicing teams.
• Demonstrated ability to build senior client relationships, guide strategic campaigns, and oversee high-quality delivery across integrated teams.
• A track record of contributing to business and account growth, with sound commercial, budget, and revenue-management experience.
• Strong people leadership, coaching, workload planning, prioritization, and cross-functional collaboration skills.