Job Description
This position will be responsible in developing product portfolio strategy including Market/ Competitor Analysis and Nameplate Revenue Management. Role will also support Go to Market development, Variable Marketing and future FGP Business Growth initiatives.
Responsibilities
- Develop product and business strategies for FGP's cycle plan, and pursue local and regional approvals.
- Provide Insights on local market and automotive industry trends.
- Preparation of Monthly Market Intelligence reports.
- Develop product portfolio positioning and price strategies for new products.
- Support product related market research.
- Collaborate with cross-functional teams including sales, marketing and finance to develop product positioning, messaging, and go-to-market plans.
- Evaluate competitive products, and assess competitive strengths, weaknesses, risks and opportunities.
- Understand the market strategies of key competitors, and project future competitive actions.
- Lead and/or support newly- developed FGP growth initiatives.
- Develop analysis as required for ad-hoc projects and business strategies.
Qualifications
Education Qualification: Graduate of any 4-year course; preferably in business administration, engineering or marketing
No. of Years of Experience: Minimum of 2 to 5 years of professional experience
Professional Exposure(Technical Skills): Experience in product marketing, product planning and/or vehicle sales management.
Functional Skills: High proficiency with computer applications (MS Word, Excel, and PowerPoint), Above average oral and written communication skills
Special Knowledge/SkillsRequired: Local Automotive Industry Knowledge/ Intelligence and Connections. Understanding of Automotive Trends with a deep comprehension of vehicle specifications and features. Passion for Cars
About Us
At Ford Motor Company, we believe freedom of movement drives human progress. With our incredible plans for the future of mobility, we have a wide variety of opportunities for you to accelerate your career and help us define tomorrow's transportation.
About The Team
Marketing, Sales & Service plays an important role in Ford's revitalization as a modern, progressive vehicle and mobility services company delivering a trusted customer experience. Candidates should have a vast depth of knowledge and expertise in implications of data and taking actions based on those, as well as have a passion for the lifetime value of a customer. Ford MS&S embraces an audience-first mindset and way of doing business that improves customer loyalty, vehicle repurchase, as well as additional sales of vehicles, parts, accessories and services. We are the eyes, ears and voices of Ford, meeting customer demand by delivering the right products to the right dealers at the right time.
