eClerx is seeking a highly analytical and detail-oriented Senior Analyst – Business Insights (Sales & Marketing Analytics) to support business growth through data-driven insights, reporting, and performance analysis. The role will focus on sales and marketing analytics, dashboard development, pipeline reporting, campaign performance measurement, and business intelligence initiatives that support strategic decision-making.
Key Responsibilities
Sales Performance Analytics
- Analyze sales performance metrics, pipeline health, conversion rates, and revenue trends.
- Develop and maintain dashboards that track sales KPIs, productivity, and forecasting metrics.
- Support sales leadership with reporting on pipeline progression, opportunity management, and business performance.
- Perform win/loss analysis and identify opportunities to improve sales effectiveness.
- Monitor customer acquisition and retention trends.
Marketing Analytics & Campaign Reporting
- Track and analyze marketing campaign performance across digital and traditional channels.
- Measure campaign effectiveness through lead generation, conversion, ROI, and customer engagement metrics.
- Support marketing teams with audience segmentation, reporting, and performance insights.
- Provide recommendations to optimize marketing spend and campaign effectiveness.
- Develop recurring and ad hoc reports for marketing leadership.
Business Intelligence & Reporting
- Design, develop, and maintain automated dashboards and reports using BI tools.
- Ensure accuracy, consistency, and integrity of business data across reporting platforms.
- Consolidate data from multiple sources to create meaningful business insights.
- Identify reporting automation opportunities to improve efficiency and reduce manual effort.
- Support data governance and reporting standardization initiatives.
Data Analysis & Insights
- Conduct trend analysis, forecasting, and performance reporting to support business objectives.
- Translate complex datasets into actionable insights for stakeholders.
- Identify key business drivers impacting revenue, customer growth, and operational performance.
- Support business reviews through analytical reporting and executive-ready presentations.
- Perform root-cause analysis to identify opportunities for process and performance improvements.
Stakeholder Collaboration
- Partner with Sales, Marketing, Finance, and Operations teams to understand reporting and analytics requirements.
- Provide analytical support for strategic initiatives and business planning activities.
- Present findings and recommendations to business stakeholders.
- Support leadership with data-driven insights that enable informed decision-making.
Qualifications
- Bachelor's Degree in Business Administration, Marketing, Economics, Statistics, Data Analytics, Information Systems, or a related field.
- 3–5 years of experience in Business Intelligence, Sales Analytics, Marketing Analytics, Reporting, or Data Analytics roles.
- Experience supporting sales operations, marketing performance reporting, or commercial analytics functions.
- Strong understanding of sales funnels, lead management, marketing KPIs, and revenue performance metrics.
- Experience working with large datasets and transforming data into actionable business insights.
- Able to work on a Hybrid Set-up
- Able to work in Northgate Alabang
- Can start immediately
Technical Skills
- Advanced Microsoft Excel (Pivot Tables, Power Query, Lookups, Data Modeling).
- Experience with Power BI, Tableau, Looker Studio, or similar BI platforms.
- Strong SQL skills for data extraction, transformation, and analysis.
- Experience with reporting automation and dashboard development.
- Knowledge of CRM platforms such as Salesforce, HubSpot, or similar systems is preferred.
- Exposure to marketing analytics platforms such as Google Analytics, campaign reporting tools, or marketing automation platforms is an advantage.
Preferred Experience
- Sales Operations Analytics
- Marketing Performance Analytics
- Campaign Reporting & ROI Analysis
- Pipeline & Forecast Reporting
- Customer Acquisition & Retention Analytics
- Dashboard Development & Data Visualization
- CRM Analytics (Salesforce, HubSpot, Dynamics)
- Business Intelligence & Reporting Automation
