Business Development Representative - Email

At Sinch, we are a global leader in providing cutting-edge communication platforms, enabling businesses to connect with any mobile phone on the planet in seconds, or less. Our platform supports mobile SMS, rich messaging, voice, and video communication solutions for some of the biggest companies in the world.

Why do we have this role

Sinch Email is a strategic product within the Sinch portfolio that requires consistent outbound focus and clear product positioning. The Business Development Representative - Email role ensures that Email opportunities-both net-new and expansion-are proactively identified, qualified, and converted into high-quality sales conversations across APAC.

What do you do in the role

• Outbound Prospecting & Pipeline Creation
  • Execute targeted outbound prospecting for Sinch Email across assigned APAC territories.
  • Identify companies with high email usage, deliverability challenges, compliance requirements, or legacy ESP dependencies.
  • Engage senior stakeholders across Marketing, Growth, Product, and Engineering functions.
• Product-Led Discovery & Qualification
  • Conduct structured discovery to understand email use cases (transactional, marketing, lifecycle), scale, and infrastructure.
  • Qualify opportunities based on fit, urgency, value, and buying readiness.
  • Articulate Sinch Email's value around deliverability, reliability, scalability, and integration within a broader messaging stack.
• Cross-Sell & Account Expansion
  • Identify email expansion opportunities within existing Sinch customer accounts.
  • Partner closely with Account Executives to support cross-sell motions and expansion strategy.
  • Position Email as a complementary channel alongside SMS, Voice, and other Sinch products.
• Sales Alignment & Execution
  • Create sales-ready opportunities and ensure clean, detailed handoffs to Account Executives.
  • Maintain accurate CRM records, activity tracking, and pipeline hygiene.
  • Share market and product feedback to improve outbound messaging and sales plays.

What experience/qualities you need to bring with you

• Bachelor's degree required, preferably in Business, Marketing, Communications, or a related field. Diverse academic backgrounds that demonstrate analytical thinking and strong communication skills are highly valued.
• 4-6+ years of experience in outbound BDR, SDR, or sales development roles.
• Demonstrated experience supporting enterprise or complex SaaS sales motions, preferably within SaaS, CPaaS, MarTech, or infrastructure products.
• Proven success in net-new pipeline creation as well as account expansion and cross-sell motions.
• Skills
  • Advanced outbound prospecting and personalization.
  • Strong discovery, qualification, and objection-handling skills.
  • Ability to discuss email use cases and deliverability concepts at a business level.
  • Proficiency with CRM and sales engagement tools.
  • Strong territory and time management in a remote environment.
• Attributes
  • Autonomous: Operates independently with minimal oversight while managing a complex territory.
  • Commercially driven: Focused on pipeline quality, impact, and outcomes-not just activity.
  • Resilient and adaptable: Handles rejection and changing priorities with composure.
  • Collaborative: Partners effectively across Sales, Marketing, and Enablement.
  • Accountable: Owns territory performance, execution quality, and results.
  • Growth-oriented: Actively seeks feedback, coaching, and continuous improvement.

Sinch SaaS Values

Dream Big - We make the impossible possible by dreaming big to solve our customers problems and improve their businesses. Great things happen when we dare to challenge the status quo and find creative new ways to wow them. Driven by curiosity, we believe there is no such thing as failure, only continuous learning, and development. Having big, crazy, ambitious goals drives our success.

Win Together - Great teams work faster and better together - creating meaningful impact for customers. Together as one global team, in close collaboration with our customers, we embrace diversity, meritocracy and care about every single individual. We build trust through open and honest relationships. It's all about the team: being inclusive, respectful, and sharing our knowledge to empower all for personal growth. We collaborate, have fun and are stronger together.

Keep it Simple - Sinch means simple and easy. It's how we want customers to feel when dealing with us: uncomplicated, down-to-earth, and useful. Things stay simple when you are honest, open and act with integrity. Cut the fluff and talk straight! This also means spending our time and money wisely on things that really count. Eyes on the horizon, feet on the ground.

Make it Happen - We make things happen and make them matter - for our customers and the world. We are doers who value getting results and don't overthink matters. We stay accountable for our actions, apply the highest ethical standards to set ourselves apart and always deliver. If we're not making an impact, we rethink the approach. Structure helps us, bureaucracy and excuses do not. No putting things off - let's get it done now.