Business Development Manager

Role Overview:

The Business Development Manager (BDM) will be responsible for driving sales and market adoption of Sioniq JOS, a specialized enterprise business solution designed for the jewellery sector. The role involves identifying business opportunities, developing strategic relationships, overseeing client acquisitions, and ensuring customer success across the AP region.

Key Responsibilities:

Business Development & Sales

• Identify, qualify, and acquire new jewellery retailers, wholesalers, and manufacturers for Sioniq .
• Drive the entire sales cycle — from lead generation to demos, proposals, negotiation, and closure.
• Develop and execute strategic plans to achieve market penetration and growth targets.
• Gather market intelligence on competitors, customer needs, and ERP trends in the jewellery domain.

Client Engagement

• Conduct detailed product presentations and demonstrations tailored to jewellery business workflows (inventory, karat tracking, manufacturing, billing, etc.).
• Understand client pain points and align ERP modules accordingly.
• Build strong relationships with key decision-makers — owners, finance heads, and IT managers in jewellery businesses.
• Coordinate with the implementation and support teams to ensure smooth onboarding and customer satisfaction.

Market Development

• Represent Sioniq in trade events, jewellery expos, and industry associations across Tamil Nadu.
• Collaborate with local partners, resellers, and system integrators to expand reach.
• Generate regional insights to support product localization and roadmap development.

Account Management

• Manage existing clients to increase user adoption, module upgrades, and renewals.
• Monitor client performance metrics and identify cross-sell or upsell opportunities.
• Ensure consistent communication and feedback loops with customers.

Desired Candidate Profile:

Education:

• Graduate in Business, Engineering, or IT (MBA preferred).

Experience:

• 4–8 years of experience in B2B software sales, preferably IT Operations, ERP, SaaS, or IT solutions for the jewellery or retail sectors.
• Strong understanding of jewellery business operations — retail management, inventory, bullion accounting, and manufacturing.

Skills:

• Proven track record in ERP or enterprise software sales.
• Excellent communication, negotiation, and presentation skills.
• Regional language proficiency .
• Strong networking ability and understanding of regional market nuances.
• Tech-savvy with hands-on ability to conduct ERP product demos.

Personal Attributes:

• Self-driven, goal-oriented, and comfortable with travel (50–60%).
• Ability to work independently while aligning with company strategy.
• High integrity, customer focus, and business acumen.
• Should have Laptop and Two Wheeler

Key Performance Indicators (KPIs):

• New client acquisitions and revenue targets in Tamil Nadu Region
• Pipeline conversion ratio and sales cycle time.
• Customer retention and satisfaction scores.
• Market share contribution and product visibility in target region.