Business Development Manager

We are looking for a Business Development Manager who will drive Popeyes franchise expansion in Visayas and Mindanao. This role requires a professional with an established network of business owners, investors, and potential franchise partners in these regions who can identify prospects, present the Popeyes franchise opportunity, and build new business partnerships.

The successful candidate may be based in Manila or Cebu and must be willing to travel regularly to Visayas and Mindanao. Candidates based in Manila must also have existing networks and connections in these regions.

Key Responsibilities:

Franchise Recruitment & Partner Acquisition

• Identify and engage prospective franchisees through existing networks, referrals, business organizations, and targeted prospecting.
• Present the Popeyes franchise opportunity, including the business model, investment requirements, and application process.
• Build and manage a pipeline of qualified prospects, ensuring consistent follow-through from initial inquiry to evaluation and agreement signing.
• Coordinate with internal teams to assess prospective partners financial capacity, business experience, and alignment with franchise requirements.

Relationship Building & Regional Networking

• Develop and maintain relationships with business owners, investors, chambers of commerce, property developers, and other relevant partners in Visayas and Mindanao.
• Represent Popeyes at business events, networking activities, and franchise-related engagements.
• Serve as the main contact for prospective franchise partners, addressing inquiries and coordinating presentations and discussions.
• Explore additional store opportunities and referrals through existing franchise relationships.

Market Development & Site Evaluation

• Identify priority cities and trade areas for expansion through market research, competitor mapping, and local market knowledge.
• Work with prospective franchisees and the Store Development team to identify and evaluate potential store locations.
• Conduct field visits to assess accessibility, customer traffic, surrounding businesses, and site suitability.
• Coordinate with property owners, developers, and brokers regarding potential locations and commercial terms.

Business Development Strategy & Coordination

• Develop and execute franchise recruitment and expansion plans for Visayas and Mindanao.
• Collaborate with Operations, Store Development, Finance, Legal, and Marketing to support franchise evaluation, onboarding, and store opening preparations.
• Monitor prospect activity, conversion rates, and progress against agreed franchise acquisition and expansion targets.
• Provide regular pipeline reports, market updates, and recommendations to the Store Development Director.

Qualifications:

• Bachelor's degree in Business Administration, Marketing, Entrepreneurship, Real Estate, or a related field.
• At least 3–5 years of experience in business development, franchise development, investor acquisition, or a related field.
• An established network of business owners, investors, or potential franchise partners in Visayas and Mindanao, regardless of whether based in Manila or Cebu.
• Demonstrated ability to generate leads, present business opportunities, negotiate commercial terms, and convert prospects into business partnerships.
• Strong understanding of the business environment and commercial opportunities in Visayas and Mindanao.
• Experience in QSR, food and beverage, retail, or franchising is an advantage.
• Excellent communication, presentation, negotiation, and relationship-building skills.
• Self-driven, organized, and able to manage a prospect pipeline independently.
• Willing to travel frequently to Visayas and Mindanao for meetings, networking activities, and site visits.
• Work Location: Manila or Cebu.