Job Description

The following is a structured, job-ready scope of work for the Business Development Manager (BDM) role at Pepperwall, designed to drive regional spec-wins and scale pipeline volume across APAC.

Core Objective

To drive commercial revenue and market share by securing Pepperwall as the specified acoustic solution across Tier-1 interior design firms, Corporate Real Estate (CRE) accounts, and enterprise procurement partners .

Key Responsibilities & Scope of Work

1. Architectural & Interior Design Specification (Spec-In)

Design Agency Penetration: Establish and manage active relationships with leading commercial interior design and architectural firms (e.g., Gensler, M Moser, DWP, ID21).
Technical Presentations: Conduct regular studio presentations and Lunch & Learn sessions to educate architects on Pepperwall's core technical specifications .

2. Enterprise & Regional Account Management

Dealership & MSA Partnerships: Manage enterprise supply agreements-including the regional Master Services Agreement (MSA) with JLL Furniture Solutions-to capture recurring pipeline across APAC fit-outs.
MNC End-User Engagement: Pitch directly to Heads of Corporate Real Estate, Workplace Directors, and ESG Leads, leveraging Pepperwall's certified low-carbon EPD data to fulfill client Scope 3 and BCA Green Mark 2021 requirements.
Cross-Border Coordination: Collaborate with regional stocking hubs.

3. Tender Execution & Commercial Closing

Project Pipeline Tracking: Identify upcoming workplace, healthcare, and educational fit-out tenders early in the design cycle using CRM and local project databases.
Contractor & QS Engagement: Partner closely with Main Contractors, Joinery Sub-Contractors, and Quantity Surveyors to convert early design specs into confirmed, high-margin Purchase Orders (POs).

4. Market Intelligence & Strategic Growth

Industry Networking: Represent Pepperwall at key regional industry events, including CoreNet Global symposiums and green building exhibitions.
Competitor Benchmarking: Continuously monitor regional pricing trends, competing product portfolios, and carbon offset claims to sharpen Pepperwall's value proposition against traditional market alternatives.
Product Line Expansion: Gather site feedback from architects to inform new collection rollouts, custom colorway palettes, and system innovations (such as the 5-layer flat-strap air gap framework).

Key Performance Indicators (KPIs)

Revenue & Margin: Gross revenue generated and target gross margin percentage achieved on closed fit-out deals.
Specification Volume: Number of active commercial projects where Pepperwall is named as the primary or approved acoustic specifier.
Enterprise Channel Growth: Total order volume and contract conversions secured through regional partnership channels .
Pipeline Conversion: Speed and percentage conversion of early design inquiries into awarded commercial purchase orders.