Business Development Associate (KOL Outreach & Lead Generation)
Region Focus: Philippines / Global
Preferred Location: Taguig, Pasay, or NCR; amenable to transitioning to an on-site work arrangement.
Seniority Level: Associate / Entry Level
Employment Type: Full-time
Industry: Financial Services / Web3 / Cryptocurrency
Work Arrangement
Temporary Work From Home
We are currently operating under a temporary remote work arrangement. As part of our business expansion plans in the Philippines, we are preparing to establish a local office. The target office location will be in BGC or Pasay, Philippines, and employees may transition to an onsite working arrangement once the office is fully established and operational.
Role Overview
We are seeking a proactive and results-driven Business Development Associate (KOL Outreach & Lead Generation) to support our Global Business Development team. This role focuses on identifying potential cryptocurrency KOLs, community leaders, and market influencers, conducting initial outreach, qualifying partnership opportunities, and transferring qualified leads to senior BD team members for further negotiation and relationship management.
The ideal candidate is highly motivated, comfortable with high-volume outreach, and passionate about Web3, cryptocurrency, and digital asset markets.
Key Responsibilities
Global Lead Sourcing
- Proactively identify and research cryptocurrency-related KOLs, community leaders, traders, influencers, and market analysts globally through platforms including Twitter (X), YouTube, Telegram, TikTok, Instagram, and other online communities.
- Build and maintain a pipeline of potential KOL partnership opportunities across different regions.
Initial Outreach & Relationship Building
- Conduct high-volume outreach through direct messages, emails, and community engagement.
- Introduce the company's basic value proposition and initiate conversations with potential partners.
- Build initial relationships and create interest before handing qualified leads to Senior BD team members.
Lead Qualification & Handover
- Evaluate potential KOL partners based on audience quality, engagement level, market influence, and partnership potential.
- Confirm partnership interest and collect preliminary requirements from qualified leads.
- Organize KOL information and outreach data in structured formats (Google Sheets/Excel).
- Directly hand over qualified leads to assigned Senior BD team members for further discussion and negotiation.
Pipeline Management & Reporting
- Maintain accurate records of outreach activities, responses, and follow-up status.
- Provide daily/weekly updates on outreach progress and lead pipeline performance.
- Ensure transparency of communication history and prevent duplicate outreach efforts.
Requirements
Sales & Business Development Experience
- Proven experience in sales, business development, lead generation, customer acquisition, or outreach roles.
- Previous experience in Finance, FinTech, Internet, Technology, or related industries is highly preferred.
- Cryptocurrency/Web3 experience is not mandatory, but candidates must demonstrate strong learning ability and interest in the digital asset industry.
Language Skills
- Fluent English communication skills (written and verbal) are required.
- Ability to communicate professionally with international partners.
- Additional language skills such as Spanish, Russian, Korean, Vietnamese, or other regional languages are highly advantageous.
Execution & Growth Mindset
- Strong resilience, self-motivation, and a results-oriented mindset.
- Comfortable managing high-volume outreach activities (100+ new contacts per day).
- Able to handle rejection and maintain consistent outreach performance.
Data & Research Skills
- Strong proficiency in Google Sheets/Excel for organizing and presenting lead data.
- Excellent online research and information sourcing abilities.
- Experience with web scraping tools, automation tools, or advanced search methods to identify potential contacts is a strong advantage.
Performance Orientation
- Driven by measurable outcomes, including the number and quality of qualified KOL leads generated.
- Strong interest in achieving business growth through partnership development and market expansion.
