Company
United Neon Advertising Inc. is the pioneer Out-of-Home (OOH) Advertising company in the Philippines and is the oldest and largest organization among the companies that make up the United Neon Media Group. Best known for our Billboard sites and installation services, our company continues to expand our advertising and marketing services leading the trends on HQ - 3D LED Billboards (yes, think BGC 3D LED display!) and creative audio-visual digital solutions.
CULTURE
United Neon has a unique work culture where we value our employees holistic development. You'll not only get to enjoy having a life outside of work, but also gain transformative experiences in all other aspects in life such as your emotional, mental, spiritual, physical, and financial wellbeing. Business is important, but so is the wellbeing of our employees.
Duties & Responsibilities
- Identify and secure high-potential locations for new OOH assets (billboards, digital displays) to increase regional market presence.
- Spearhead the end-to-end site acquisition process, from initial scouting to lease negotiation and contract finalization.
- Develop and execute expansion roadmaps for Cebu and Davao that focus on visibility, traffic count, and long-term asset viability.
- Develop and execute long-term strategic plans aligned with business objectives.
- Present comprehensive reports to management regarding site performance, expansion progress, and the health of regional partnerships
- Lead the regional team in achieving operational milestones while adhering to company standards of excellence.
- Serve as the primary point of contact for Joint Venture (JV) partners, property owners, and government agencies to ensure long-term site stability and operational access.
- Lead negotiations for lease terms and contract renewals to optimize organizational interests and maintain strong corporate relations.
- Facilitate regular meetings with contractors and stakeholders to align on site management and commercial agreements.
- Collaborate with internal teams to provide accurate site specifications and availability for client proposal support.
- Represent the company in all business dealings to foster a positive corporate image and maintain professional brand positioning.
- Model core company values and cultivate a work environment where team members consistently align with and uphold these principles.
- Foster collaborative relationships with other departments to achieve mutual business goals and ensure seamless site operations
- Oversee the end-to-end processing and renewal of Local Government Unit (LGU), electrical, and building permits to ensure all sites remain compliant with regional zoning laws and national advertising regulations.
- Serve as the primary liaison for government relations, staying informed of evolving outdoor advertising ordinances to mitigate legal risks.
- Manage and secure all legal, safety, and operational documentation for regional assets to minimize business exposure.
- Implement process improvements and drive digital transformation initiatives to enhance operational efficiency, reduce costs, and improve regional profitability.
- Identify and mitigate operational challenges and business risks through proactive performance monitoring.
- Evaluate monthly reports on stakeholder inquiries and grievances to determine necessary follow-up actions and long-term resolutions.
- Stay informed about industry trends, particularly in digital and transit advertising, and adjust strategies accordingly.
- Drive performance of site and business development teams by monitoring and guiding their activities.
- Set clear targets, KPIs, and accountabilities using tools such as performance development plans.
- Identify team training and equipment needs and ensure appropriate resources are provided.
- Foster a collaborative and innovative work environment that encourages professional growth.
- Identify staffing needs and ensure the team is adequately resourced to meet objectives.
- Oversee hiring, onboarding, and training of new team members.
Educational Background & Work Experience
- Bachelor's degree in Business Administration, Operations Management, Marketing, or equivalent.
- MBA is an advantage
- At least 5 years of experience in business development, site acquisition, and leadership roles.
- Experience in advertising, media, or out-of-home industry is an advantage.
- Experience in managing LGU relations and permitting is an advantage.
