Business Development and Partnerships Associate

The Business Development and Partnerships Associate will support the company in building and operating a repeatable go-to-market system.

This associate-level role is ideal for someone who is organized, proactive, research-oriented, commercially curious, and interested in learning business development, partnerships, sales operations, and technology solutions.

Key Responsibilities

Business Development Support

• Research target companies, industries, decision-makers, and potential client opportunities.
• Build and maintain target account lists based on priority customer segments.
• Support initial lead qualification by gathering information on business needs, company fit, decision-makers, timing, and potential opportunity value.
• Prepare pre-meeting briefs for discovery calls, partner meetings, and client conversations.
• Document meeting notes, client needs, objections, buying signals, next steps, and follow-up actions.
• Coordinate sales follow-through for active opportunities.

CRM and Pipeline Management

• Support CRM hygiene and reporting discipline across GTM activities.
• Track leads, qualified opportunities, proposals, partner referrals, and follow-up schedules.
• Prepare weekly or monthly pipeline updates for internal review.
• Monitor stale opportunities and ensure follow-ups are not missed.

Partnerships and Referral Program Support

• Build and maintain the company's partner and referral tracker.
• Research potential referral partners, strategic partners, collaborators, subcontractors, marketing partners, and ecosystem partners.
• Coordinate follow-ups with potential partners and referral sources.
• Document partner fit, collaboration type, referral status, next steps, and potential opportunity areas.
• Assist in preparing materials that partners can use to understand and refer the company's services.
• Track partner-sourced opportunities and ensure proper follow-through.

Sales and Proposal Coordination

• Support coordination between Product and Delivery Management, Engineering, Finance, and other relevant teams during opportunity assessment
• Help ensure opportunities are reviewed for fit, delivery feasibility, commercial quality, and next-step readiness.
• Assist in preparing proposal inputs, client background research, and opportunity summaries.
• Track proposal status, client responses, pending requirements, and next actions.
• Ensure commercial opportunities are properly documented before moving forward.

Market Feedback and Offering Validation Support

• Document market feedback from client conversations, partner discussions, and commercial validation activities.
• Capture customer pains, objections, buying signals, pricing feedback, and segment fit.
• Support validation efforts for company-owned or emerging offerings, including productized services, AI-enabled packages, and venture/incubation concepts.
• Prepare summaries of market learnings to support GTM, product, and leadership discussions.

Marketing and GTM Coordination Support

• Coordinate with internal and external marketing partners, agencies, or freelancers when needed.
• Support preparation of GTM materials such as company profiles, service one-pagers, product overviews, case study inputs, and campaign lists.
• Help organize lead source tracking across referrals, partners, outbound activities, events, digital channels, and existing networks.
• Assist in monitoring GTM activity and lead source effectiveness.

Qualifications

• Bachelor's degree in Business, Marketing, Management, Entrepreneurship, Communications, Information Technology, or a related field.
• 1–3 years of experience in business development, sales support, partnerships, account coordination, marketing operations, customer success, or a related role.
• Strong research, documentation, coordination, and follow-through skills.
• Excellent written and verbal communication skills.
• Organized and detail-oriented, especially in tracking leads, next steps, and follow-ups.
• Willingness to learn about technology solutions, digital transformation, software development, AI-enabled services, and business operations.
• Ability to work directly with senior leadership and coordinate across teams.