About the Company
We are dedicated to transforming healthcare through innovative enterprise solutions, including the Hospital Information System (HIS), Clinical Management System (CMS), and various medical application solutions. Our mission is to enhance healthcare delivery and improve patient outcomes by leveraging technology and deep industry knowledge.
About the Role
The Business Development and Sales Manager will lead the end-to-end sales, client engagement, and market expansion efforts for our enterprise healthcare systems. This role requires deep knowledge of healthcare workflows and medical systems, as selling HIS/CMS is significantly more complex than selling teleconsult passes or consumer telemed products.
Responsibilities
Sales Strategy and Execution
- Develop, execute, and refine sales strategies for HIS, CMS, Mini-CMS, and all enterprise medical systems.
- Identify market opportunities across private hospitals, clinic networks, LGUs, RHUs, and diagnostic centers.
- Create Go-To-Market (GTM) strategies that include segment prioritization, pricing, bundling (HIS + CMS + HealthHub + Teleconsult), and value positioning.
- Support Product and Tech teams in drafting product enhancements based on client discovery and BRS engagements.
Client Relationship & Industry Engagement
- Build strong relationships with hospital administrators, medical directors, CIOs, LGU health officers, and clinical department heads.
- Lead client discovery, early requirements gathering, and solution positioning.
- Present system capabilities tailored to clinical, operational, and financial workflows.
- Represent the company in healthcare associations, DOH/PhilHealth digital forums, LGU events, and industry conferences.
Sales Operations and Team Leadership
- Manage day-to-day sales activities and mentor a growing BD/Sales team.
- Ensure team mastery of HIS/CMS modules, clinical workflows, PhilHealth eClaims, RIS/LIS/ERP integrations, and DOH/PhilHealth requirements.
- Implement structured pursuit plans including follow-ups, scoping, BRS, and proposal cycles.
- Maintain accurate CRM pipeline with weekly movement updates.
Revenue Growth & Pipeline Management
- Build and manage a high-value pipeline across hospitals, clinics, and LGUs.
- Ensure consistent engagement throughout the extended enterprise sales cycle typical of HIS/CMS products.
- Lead contract negotiations, MSA/SOW drafting, and turnover to the Implementation Team.
- Coordinate pricing structures, financial evaluation, and ROI arguments with internal Stakeholders.
Sales Enablement & Proposal Development
- Create and enhance proposal templates, pitch decks, costing sheets, BRS summaries, and solution briefs.
- Conduct HIS/CMS demos tailored to hospital or clinic requirements.
- Collaborate with Marketing to produce sales kits, case studies, brochures, and enterprise presentations.
Qualifications
Required
- Bachelor's degree in Nursing, Allied Health, IT, Business, or any healthcare-related field.
- 3–5 years of experience in healthcare IT, hospital systems, clinic operations, HIS/CMS/EMR sales, or similar roles.
- Experience drafting and understanding hospital/clinic workflows, HIS/CMS requirements, and integration needs.
- Strong background in healthcare operations, hospital processes, or clinical workflows.
- Ability to translate clinical/operational pain points into system requirements or solutions.
- Experience in enterprise/solutions sales (not consumer/telemed sales).
- Excellent communication, negotiation, presentation, and stakeholder management skills.
Preferred
- Nursing or medical background (RN preferred but not required).
- Experience participating in BRS sessions or drafting functional specs for hospital/clinic systems.
- Working knowledge of:
- EMR, HIS, CMS modules
- LIS/RIS/ERP integrations
- PhilHealth eClaims and Konsulta/Yakap
- DOH and data privacy regulations
- Experience selling to hospitals, diagnostic centers, and LGUs.
- Familiarity with enterprise bidding, procurement routes, and government LGU processes.
