Qualifications
- Bachelor's degree in Marketing, Business, Communications, or related field.
- Minimum 57 years of experience in business development, sales, or client servicing within
an advertising/marketing/communications agency.
- Strong knowledge of ATL, BTL, and Digital marketing channels and trends.
- Proven track record of closing deals and growing accounts.
- Excellent presentation, negotiation, and communication skills.
- Strong network of industry contacts is a plus.
Key Responsibilities
- Business Development & Growth
- Identify, research, and pursue new business opportunities in target industries.
- Develop and maintain a pipeline of qualified leads.
- Lead agency pitches, proposals, and presentations in collaboration with Accounts,
Strategy, and Creative teams.
- Negotiate contracts and close deals to meet revenue targets.
- Client Relationship Management
- Build and nurture strong, long-term client relationships.
- Act as a trusted advisor to prospects, understanding their needs and positioning the
agency's services effectively.
- Collaborate with the Account Servicing team to transition new clients smoothly into
ongoing management.
- Strategic Collaboration
- Partner with Creative, Strategy, Digital, and Production teams to shape proposals that
address client needs across ATL, BTL, and Digital.
- Ensure new business aligns with the agency's positioning, profitability goals, and
delivery capabilities.
- Contribute to annual sales and marketing plans in alignment with leadership..
- Market & Industry Insight
- Monitor industry trends, competitor activity, and emerging client needs.
- Represent the agency at industry events, networking opportunities, and trade shows.
- Provide feedback to leadership on market opportunities and service innovations.
- Financial Contribution
- Work with Finance to prepare cost estimates and ensure proposals meet profitability targets.
- Track performance against revenue
