Business Analyst

Job Title: Business Analyst (Digital Channels – UI/UX Focus)

Department: Digital Channels Team

Job Summary:

The Business Analyst will play a hybrid role combining business analysis and UI/UX design to drive the development of customer-centric digital banking solutions. The role is responsible for translating business requirements into intuitive user experiences, ensuring that digital products are both functional and highly usable. The ideal candidate has strong banking domain knowledge and hands-on experience in UI/UX design and user journey optimization.

Key Responsibilities:

• Gather, analyze, and translate business requirements into functional specifications and user-centered design solutions.
• Design and develop wireframes, mockups, and prototypes aligned with business and customer needs.
• Create and maintain user journeys, personas, and experience maps for digital banking platforms.
• Collaborate closely with stakeholders, developers, and product owners to ensure seamless integration of UX into digital solutions.
• Conduct usability testing and recommend improvements based on user feedback and behavioral data.
• Ensure consistency in design standards, usability, and overall customer experience across all digital channels.
• Support end-to-end product lifecycle including requirements gathering, UAT, and post-launch evaluation.
• Identify opportunities to enhance digital adoption, engagement, and customer satisfaction.

Qualifications:

• Bachelor's degree in Business Administration, Information Technology, Design, or a related field.
• At least 2 years of experience in the banking or financial services industry, preferably in digital channels.
• Demonstrated experience in UI/UX design, including wireframing, prototyping, and usability testing.
• Proficiency in design tools such as Figma, Adobe XD, Sketch, or similar platforms.
• Strong understanding of user-centered design principles and customer journey mapping.
• Experience in business analysis, requirements documentation, and stakeholder management.
• Familiarity with Agile/Scrum methodologies is an advantage.
• Strong analytical, problem-solving, and communication skills.

Preferred Skills:

• Experience in digital banking platforms (mobile/online banking)
• Background in customer experience (CX) or service design
• Basic knowledge of front-end technologies (HTML, CSS, etc.) is a plus