BU Marketing Specialist

The Medical City Clinic is looking for Business Marketing Specialist who is responsible for driving revenue growth, brand awareness, and customer engagement through the execution of strategic marketing initiatives. The role partners closely with the Business Unit Marketing Head to deliver marketing campaigns, manage budgets, generate market insights, and strengthen the business unit's competitive position.

About the Role

BU Marketing Specialist is responsible for driving revenue growth, brand awareness, and customer engagement through the execution of strategic marketing initiatives.

Responsibilities

• Develop and execute integrated marketing campaigns aligned with business objectives.
• Drive revenue-generating and brand-building initiatives while ensuring positive marketing ROI.
• Manage the marketing calendar, budget, and campaign performance analytics.
• Lead digital marketing, social media engagement, and customer experience initiatives.
• Conduct market research, competitive analysis, and customer insights to support business decisions.
• Coordinate events, public relations, branding activities, and marketing communications.
• Ensure compliance with enterprise brand standards and marketing guidelines.
• Collaborate with internal stakeholders and external agencies to deliver marketing programs.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

Required Skills

• Proven experience in marketing campaign development, brand management, and market penetration strategies.
• Strong background in analytics, market intelligence, and ROI-driven marketing.
• Experience managing digital and social media campaigns.
• Excellent project management, stakeholder management, and communication skills.

Preferred Skills

• Experience in healthcare, FMCG, telecommunications, technology, or e-commerce industries is an advantage.
• Experience working with creative agencies, media partners, and research firms is preferred.