Brand Strategist

**PLEASE CAREFULLY READ ALL THE DETAILS BEFORE APPLYING***

Job Title: Brand Strategist

Work Type:

• Remote/WFH
• Full-time

Working Hours: TBD (UsuallyUS Hours/Night shift)

Start Date: TBD

You may apply using this LINK: https://jobboard-gabtechglobal.com/apply/69ef09823bbde2a8c1d2ce0fsource=linkedin

ABOUT US:

We are a brand strategy agency built on a simple principle: business clarity, built to convert. We extract what's true about a business and build the strategy and tools that turn that truth into measurable growth. We don't do marketing theater — we do truth-extraction and strategy that actually moves the needle.

JOB OVERVIEW:

The Role As our Brand Strategist:

You own the strategic thinking that shapes every client engagement. You conduct deep discovery conversations with client leaders. You listen — genuinely, without agenda — to uncover what's actually true about their business. You observe what's said and unsaid. You ask questions built from listening, not from a script. You identify their real competitive advantage and the actual constraints they face.

You take what you extracted, validate it against data and research, and synthesize a clear strategic direction. You know what the business actually needs to succeed — not what sounds good, but what's true. You develop a comprehensive strategy plan: positioning, messaging, information architecture, website strategy, conversion design, and the metrics framework that proves it's working.

You translate strategy into clear, compelling deliverables — Strategy Decks, audit reports, optimization analysis, wireframe briefs, messaging frameworks, and strategic copy. You present this work to C-suite clients with authority that comes from genuine understanding and care for their success — not ego.

You partner with our Designer and Web Engineer during execution, reviewing their work for strategic alignment. After launch, you audit performance against the metrics you defined and recommend strategic optimizations.

JOB ROLE & RESPONSIBILITIES:

What You Own

• Facilitation of strategic discovery conversations through deep listening
• Strategic architecture: information architecture, website strategy, conversion funnel design, page prioritization, user flow
• Wireframe creation that communicates strategic intent
• Strategic writing: Strategy Decks, audit reports, optimization analysis, research synthesis, briefs, positioning/messaging, website copy
• Metrics framework definition
• Strategic review of design and copy execution
• Post-launch audits and optimization analysis
• Documenting learnings to build the knowledge base

JOB REQUIREMENTS:

Experience:

• 5+ years of direct client strategy work — extraction, research, metrics definition, strategic decisions
• Proven ability to present and facilitate with C-suite (CEOs, VPs of Marketing)
• Deep literacy in testing, measurement, conversion strategy
• Demonstrated experience with website strategy, information architecture, conversion design
• Strong strategic writing — intentional, clear, purposeful
• Track record across multiple industries

Character:

• Genuinely good person with integrity. Trustworthy. Respected.
• Truth in your words — straight, honest, willing to admit what you don't know
• Authentic curiosity about how businesses actually work
• Listen more than you talk
• Confident in strategy grounded in truth, but humble enough to learn from data
• Zero ego. Your care for client success is bigger than your need to be right.
• Growth Minded

Core Capabilities:

• Deep listening combined with strong facilitation
• Ability to ask powerful questions that reveal truth
• Strategic synthesis and pattern recognition across industries
• Understanding of how strategy translates to user experience and website structure
• Clear, strategic writing — every word earning its place
• Facilitate clarity sessions with c suite executives and present the strategy plan
• Communicate effectively in team environment

Nice to Have:

• Experience using AI tools to accelerate research, validate findings, and optimize workflow

Required:

• Native-level English proficiency (fluent written and spoken)
• Availability to work on Arizona time (US Mountain Time)