Brand Strategist

Company Description

Facts & Fables is a creative agency specializing in branding, digital marketing, events, and public relations. We offer a range of services including branding, 360 marketing plans, social media management, events, photography/videography, PR/media relations, influencer marketing, community management, website design and development. Our goal is to craft unique and effective strategies to enhance brand identities and drive growth.

Role Description

This is a full-time hybrid role located in WeWork, Tower 3, Uptown Mall, BGC, Taguig. We are looking for a creative, detail-oriented Brand Strategist who will be our agency's strategic engine and primary commercial storyteller. You will solve the why and how behind every campaign, moving our clients beyond basic post schedules and into high-impact brand positioning, market entry frameworks, audience profiling, brand advocacy programs, and full-funnel ecosystems (TOFU/MOFU/BOFU).

Your primary mission is to bridge creative output with business results. You will ensure our creative work directly impacts client sales, audience engagement, and digital market presence, while actively leading strategic pitches for prospective clients and driving high-value strategic presentations for existing accounts.

Key Responsibilities:

Brand Positioning & Research:

• Define brand purpose, core values, and advocacy pillars to build authentic audience involvement, cultural relevance, and long-term brand equity.
• Develop comprehensive brand strategy decks, market positioning frameworks, and go-to-market (GTM) roadmaps for new and existing client accounts.
• Market/Audience Research & Persona Mapping: Uncover consumer/industry insights, map out Ideal Customer Profiles (ICPs), and identify psychological triggers to shape messaging across channels.

Strategic Client Pitching & Business Growth

• Pitch Deck Development & Presentation: Lead the strategic research, market positioning, and deck creation for prospective client pitches, articulating our agency's strategic vision to new businesses.
• Proposal & Growth Up-selling: Identify strategic opportunities, market gaps, and funnel weaknesses in prospective and existing client accounts, crafting compelling proposals that demonstrate clear ROI
• Executive Strategic Representation: Serve as the authoritative strategic voice in pitch meetings, onboarding sprints, and monthly/quarterly reviews, building client trust in our agency's ability to drive business growth.

Expanding Online Presence (Top-of-Funnel)

• Cross-Channel Ecosystem & Platform SEO: Establish a cohesive digital presence for clients across Meta, TikTok, and emerging platforms, ensuring consistent brand positioning, profile copy SEO, and search discoverability.^
• Cultural Relevance & Trend Hijacking: Identify cultural moments, industry shifts, and trending formats that clients can authentically capitalize on to expand organic reach beyond their existing follower base.

Driving Engagement & Audience Involvement (Middle-of-Funnel)

• Audience Involvement & Community Growth: Design active engagement mechanics (interactive carousel formats, community polls, user-generated counted [UGC] drives, broadcast channel strategies, and comment-trigger frameworks) that turn passive scrollers into active brand advocates.
• Hooks & Retention Directives: Provide specific visual, copy, and auditory hook directions in strategic briefs to ensure content captures attention in the first 3 seconds and holds watch time across short-form videos.

Driving Sales Impact & Funnel Architecture (Bottom-of-Funnel)

• Conversion Architecture & Campaign Design: Map social media content directly to commercial touchpoint (DM automation flow, landing page journey, link-in-bio optimization, and promo messaging) to turn social traffic into trackable leads and sales.
• Commercial Offer Strategy: Collaborate with team to package client products, services, or promotions into compelling, high-converting social offers rather than just broadcasting features.
• Paid & Organic Synergy: Partner with the ads team to ensure organic brand messaging seamlessly aligns with paid ad funnels, maximizing return on ad spend (ROAS) and retargeting efficiency.

Approval & Quality Assurance

• Internal Strategic Calendar Approval: Hold final strategic sign-off on monthly content calendars before client submission, ensuring post concepts directly align with approved funnel ratios, campaign objectives, and brand guidelines.
• Hook & Retention QA: Audit short-form video scripts, reel covers, and carousel entry slides for strong visual, copy, and auditory hooks designed to maximize 3-second view rates and retention loops.
• Commercial Offer & Call-to-Action Alignment: Ensure all BOFU content pieces incorporate clear commercial offers. DM automation triggers, or trackable conversion paths rather than passive messaging.
• Escalation & Directional Adjustments: Step in to resolve macro-level creative or strategic client revisions, pivoting campaign concepts and guiding Brand Associates on necessary strategic calendar adjustments.

Performance Accountability & Audits:

• Monthly ROI & Performance Reviews: Lead monthly performance audits that look beyond vanity metrics, presenting clients with clear reporting on how content strategy directly influenced audience growth, engagement rates, website traffic, and sales inquiries.
• Creative Iteration & Strategy: Continuously analyze post performance data to eliminate underperforming content pillars and rapidly scale winning formats.

Qualifications

• Experience: 3-6+ years of experience as a Brand Strategist, Strategic Planner, Account Manager, Digital Marketing Specialist, or Social Media Manager
• Preferably with experience working for a Marketing or Creative Agency
• Portfolio/Work Samples: Proven track record of building brand decks, market entry plans, messaging frameworks, or full-funnel social media campaigns.
• Strategic Mastery: Deep understanding of consumer psychology, brand architecture, funnel dynamics, and how organic/paid social/digital media channels drive real business outcomes.
• Communication & Storytelling: Exceptional deck-building, presentation, and copywriting skills: ability to articulate complex strategic concepts clearly to clients and internal creative teams.
• Collaborative Leadership: Experience working side-by-side with creatives to turn strategy into creative execution.

Nice-to-Haves

• Experience working with consumer goods, food & beverage, luxury, beauty, lifestyle, or service-based brands in the Philippines or international markets.
• Working knowledge of social media platform algorithms (Meta, TikTok, LinkedIn) and creative performance metrics.

Key Performance Indicators (KPIs)

• Client Satisfaction: Retention rate and perceived value of agency services during monthly or project end reviews
• Pitch Win Rate: Success rate on new client pitches and upsell proposals
• Commercial Impact: Growth in client sales inquiries, lead volume, and conversion metrics attributable to content funnels
• Engagement & Retention: Measurable increase in save/share rations, watch time retention, and engagement rates across managed accounts.