The Opportunity
This is not a traditional marketing role. As Specialist for Brand & Public Relations, you will be responsible for bringing The Medical City's brand strategy to life within assigned business units while protecting and strengthening institutional reputation.
You will serve as the key bridge between enterprise brand strategy and local execution—driving brand visibility, managing media relationships, supporting reputation management initiatives, and ensuring business unit communications remain aligned with OneTMC brand standards. From media engagement and community partnerships to crisis communications and stakeholder management, you will play a critical role in shaping how The Medical City is perceived by patients, partners, and the broader community.
This role is ideal for a communications professional who understands that strong brands are built through consistent execution, trusted relationships, and meaningful engagement.
What You'll Actually Do
Drive Brand Strategy Execution
- Execute enterprise brand initiatives within assigned business units.
- Ensure all branding activities align with OneTMC standards and enterprise priorities.
- Coordinate localization of enterprise campaigns while maintaining brand consistency.
- Identify opportunities that strengthen visibility, awareness, and brand equity.
Lead Public Relations Efforts
- Implement public relations strategies that support institutional and business unit objectives.
- Build and maintain relationships with media partners, community stakeholders, and key influencers.
- Identify compelling stories and develop publicity opportunities that highlight organizational achievements.
- Coordinate interviews, media engagements, press conferences, and publicity initiatives.
Support Reputation Management & Crisis Communications
- Monitor media coverage and stakeholder sentiment that may affect organizational reputation.
- Escalate emerging issues and recommend appropriate communication responses.
- Support the implementation of crisis communication plans during sensitive situations.
- Assist in preparing communication materials for reputational and organizational events.
Strengthen Institutional & Community Engagement
- Coordinate participation in institutional initiatives, stakeholder events, and community programs.
- Support partnership-building activities that advance organizational objectives.
- Help organize media events, institutional visits, and ceremonial functions.
Collaborate Across Functions
- Partner with Marketing, Content & Media, ATL, BTL, Multimedia Arts, and Corporate Communications teams to ensure integrated execution.
- Provide field insights that support campaign optimization and enterprise planning.
- Help drive alignment between enterprise priorities and business unit execution.
Measure Performance & Drive Continuous Improvement
- Prepare accomplishment reports, media monitoring reports, and publicity performance summaries.
- Track PR results and stakeholder engagement metrics.
- Recommend opportunities to improve brand performance, communication effectiveness, and public visibility.
Who You Are
- A graduate of Communications, Public Relations, Journalism, Marketing, or a related field.
- Has at least 5 years of experience in brand management, public relations, corporate communications, media relations, or integrated marketing.
- Experienced in implementing brand and public relations programs across diverse stakeholders.
- Skilled in building relationships with media organizations, community leaders, and institutional partners.
- Has experience supporting crisis communications and reputation management initiatives.
- Comfortable working in a matrix organization with multiple stakeholders and competing priorities.
- Strong communicator, storyteller, and relationship builder with a strategic mindset.
What You'll Get
- A highly visible role shaping brand reputation across one of the country's leading healthcare institutions.
- Opportunities to work with senior leaders, media partners, government stakeholders, and community organizations.
- Exposure to enterprise-wide branding, communications, and reputation management initiatives.
- A platform to influence public perception, stakeholder engagement, and long-term brand value.
If you're looking for a role focused only on marketing execution—this isn't it.
But if you're ready to build trusted relationships, protect institutional reputation, and strengthen one of the most respected healthcare brands in the country, we want to hear from you.
