Industry: Luxury / Prestige Retail & Food & Beverage
Location: Makati City
Employment Type: Full-Time
Work Setup: Onsite
ABOUT THE CLIENT
Our client is a well-established Philippine retail and food & beverage organization and part of a prestigious and highly respected retail group in the country.
With a long-standing presence in the Philippine market and a strong portfolio of premium and international brands, the organization continues to expand its consumer-facing businesses, including its growing Food & Beverage operations.
We are looking for an experienced Brand & Promotions Manager who can bring strong expertise in luxury/prestige brand and retail marketing while applying this experience to a dynamic and growing F&B business.
THE ROLE
The Brand & Promotions Manager will lead the development and execution of brand and promotional programs designed to increase customer traffic, conversion, sales, and overall brand growth.
This is a highly hands-on and commercially driven marketing role responsible for translating brand direction into compelling campaigns, promotions, and customer experiences across digital, social, CRM, and physical touchpoints.
The ideal candidate must have at least 10 years of luxury/prestige brand and retail experience in Marketing, with strong expertise in campaign execution, promotions, commercial marketing, and people leadership.
KEY RESPONSIBILITIES
Brand Management & Creative Control
- Develop and execute brand campaigns that strengthen awareness, positioning, and customer engagement.
- Ensure consistent brand identity and messaging across all customer touchpoints.
- Review and approve creative materials for quality, accuracy, and brand alignment.
- Translate brand strategy into clear, compelling, and consumer-focused executions.
- Maintain and enforce brand guidelines across marketing and promotional materials.
Promotions Planning & Campaign Execution
- Own the annual, monthly, and weekly promotions calendar.
- Develop and execute promotional programs, seasonal campaigns, bundles, special offers, and other sales-driving initiatives.
- Ensure promotional mechanics are clear, compelling, and easy for customers to understand.
- Lead campaigns from ideation and planning through execution and post-campaign evaluation.
- Roll out campaigns across digital, social media, CRM, and physical locations.
Advertising, Digital & Content
- Oversee campaign materials across social media, digital, CRM, and in-store channels.
- Ensure marketing communications are accurate, timely, consistent, and aligned with the brand.
- Collaborate with creative teams, agencies, suppliers, and other partners to deliver campaign requirements.
Cross-Functional & Store Coordination
- Work closely with Operations, Merchandising, Purchasing, Supply Chain, Sales, and other stakeholders.
- Coordinate promotional requirements, pricing, inventory readiness, and campaign timelines.
- Provide operating teams with complete and accurate promotional materials and guidelines.
- Ensure strong brand visibility and execution across physical locations.
- Conduct post-launch checks and address execution gaps.
Performance & Budget Management
- Monitor campaign performance through sales uplift, customer traffic, redemption, ROI, and other relevant KPIs.
- Analyze campaign results and identify opportunities for improvement.
- Manage marketing and promotional budgets with a strong focus on efficiency and ROI.
- Coordinate with suppliers, agencies, printers, and other external partners.
People Leadership
- Lead, coach, and mentor marketing coordinators and specialists.
- Establish clear expectations and accountability within the team.
- Drive timely and high-quality execution of marketing initiatives.
- Support team development through coaching and feedback.
QUALIFICATIONS
Must-Have
- At least 10 years of luxury/prestige brand and retail experience in Marketing.
- Strong background in brand management, retail marketing, trade marketing, or consumer marketing.
- Proven experience managing end-to-end brand and promotional campaigns.
- Experience developing promotions designed to drive sales, traffic, conversion, and customer engagement.
- At least 2 years of people management experience.
- Strong commercial understanding of how marketing initiatives translate into business results.
- Experience working cross-functionally with Operations, Merchandising, Sales, Creative, and external partners.
- Highly organized, detail-oriented, and execution-driven.
- Strong communication and stakeholder management skills.
- Proficient in Microsoft Excel and PowerPoint.
F&B Experience is an Advantage
Candidates with experience in restaurants, cafés, hospitality, food retail, FMCG, or other consumer-facing businesses are highly preferred.
KEY SKILLS
- Brand Management
- Luxury / Prestige Marketing
- Retail Marketing
- Promotions & Campaign Management
- Trade Marketing
- Consumer Marketing
- F&B Marketing
- Digital & Social Media Marketing
- CRM & Customer Engagement
- Campaign Performance Analysis
- Budget Management
- Vendor & Agency Management
- Project Management
- Team Leadership
