Brand Promotion Specialist

Responsibilities

1. Brand Operations:

Based on the company's brand strategy and the characteristics of the Philippine market, assist in developing and implementing local brand promotion plans. Work closely with distributors to drive the day-to-day operations and brand image building of CHANGAN, DEEPAL, AVATR, and other brands in the Philippines.

2. Product Promotion:

Responsible for new product launches, key model promotions, and ongoing product communications. Develop and implement localized promotion plans based on product selling points, competitor analysis, and customer needs to continuously improve brand and product awareness and purchase consideration.

3. Social Media & Content Operations:

Responsible for the daily operation of official social media platforms, including Facebook, Instagram, and TikTok. Coordinate content planning, creative asset development, publishing, and paid media campaigns, and work with agencies to continuously improve content quality and social media performance.

4. Media & KOL Management:

Build and maintain relationships with Philippine automotive media, mainstream media, KOLs, and KOCs. Organize media communications, media test drives, interviews, and content collaborations to continuously increase positive brand exposure and share of voice.

5. Event Planning & Execution:

Participate in international auto shows, brand/product launches, mall displays, test-drive events, and other offline marketing activities. Coordinate event execution, on-site operations, and post-event evaluation to ensure effective implementation.

6. Lead Management & Channel Coordination:

Manage online and offline marketing leads and track lead generation, distribution, follow-up, and conversion. Maintain regular communication with distributors, dealers, and sales teams to drive the implementation of marketing activities, retail promotions, and lead follow-up, continuously improving lead volume, quality, and conversion efficiency.

7. Data & Performance Management:

Regularly track key performance indicators, including brand share of voice, media exposure and engagement, social media followers and interactions, advertising performance, marketing leads, and event results. Prepare weekly/monthly performance reports and reviews and provide recommendations for continuous optimization.

8. Public Opinion & Crisis Management:

Continuously monitor automotive industry trends, competitor activities, and brand-related public opinion in the Philippines. Identify potential risks in a timely manner and assist in developing localized public opinion and crisis communication plans.

Qualifications

1. Professional Skills

1.1 Strong market analysis, brand promotion, and marketing planning capabilities, with the ability to develop and execute localized marketing plans based on the Philippine market and local consumer characteristics.

1.2 Familiar with major social media platforms, including Facebook, Instagram, and TikTok, with experience in content operations, digital advertising, and marketing lead management.

1.3 Strong project execution and cross-functional communication skills, with the ability to coordinate distributors, dealers, media/KOLs, agencies, and other partners to drive project implementation.

1.4 Proficient in Microsoft Office, with basic data analysis and marketing performance evaluation capabilities.

2. Other Requirements

2.1 Educational Background: Bachelor's degree or above.

2.2 Field of Study: Marketing, Advertising & Communications, Business Administration, or related fields preferred.

2.3 Language Skills: Strong written and verbal communication skills in English and proficiency in local Philippine languages. Chinese language skills are a plus.

2.4 Work Experience: At least 3 years of relevant experience in brand promotion, marketing, digital marketing, public relations, or related fields. Experience in the automotive industry is preferred.

2.5 Industry & Resource Experience: Familiar with the Philippine automotive market, major media/KOLs, and the local marketing ecosystem. Experience working with automotive brands, distributors, dealers, or marketing agencies is preferred.