Brand Officer

Graduate of Business Management, Communications, Marketing, or a related course.

. 2-4 years of experience in a Product or Marketing role
. Experience coordinating and managing cross-functional and cross-cultural teams
. Experience in Integrated Marketing Communications (IMC) planning and execution, including leading teams in large-scale, complex programs
. Experience in social media and influencer marketing, including deriving measurements for ROI
. Business finance skills and/or exposure
. Strong bias for action and results orientation
. Ability to analyze both qualitative and quantitative data
. Knowledge of the 4Ps, strategy formulation and planning, project management, market intelligence, product marketing, and go-to-market strategies
. Strong analytical, strategic thinking, communication, presentation, negotiation, interpersonal, and creative problem-solving skills

. Develop and execute products, promotions, and campaigns that provide relevant consumer solutions.
. Create strategies around digital-first initiatives to drive brand perception, revenue, and consumer engagement.
. Shape brand strategy through user insights, market data, competitive research, and understanding of national, localized, and segment requirements.
. Collaborate with Product, GTM, and internal and external partners to align priorities and execute brand initiatives and best practices.
. Coordinate internal and external product and campaign launches.