Brand Officer

Job Summary:

The Brand Officer will be responsible for developing strategies to drive sales and marketing effectiveness and efficiency across channels.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or related field.
• At least 3–5 years of experience in brand management, marketing, retail marketing, or product marketing.
• Strong understanding of brand development and marketing principles
• P&L management and pricing
• Excellent written and verbal communication skills
• Ability to work collaboratively in a team-oriented environment
• Strong project management and organizational skills

Key Responsibilities:

• Brand Strategy Development: Collaborate with the Sr. Business Dev Head to help localize, develop, and implement brand strategies to ultimately drive sales.
• Go-To-Market & Campaigns: Deliver a consistent brand message thru product launches and marketing initiatives across multiple channels including, but not limited to, marketing collaborations, point of sale materials (in-store & online), social media, and e-commerce.
• Market Research: monitor competitor activity, regional/industry trends, and consumer behavior to exploit opportunities or mitigate risks.
• Customer Engagement: Analyze customer feedback and engage with store personnel to understand how the brand is perceived and how to improve customer engagement with the brand.
• Performance Tracking: tracking performance of brand-related campaigns, promotions, and initiatives, using insights to recommend improvements; monitoring sell-thru of products and recommending actionable strategies
• Collaboration: Collaborate closely with the sales team, marketing team, and product development teams to ensure the brand's story is consistently communicated in every customer interaction.
• Vendor and Partner Relations: Assist in coordinating with external vendors, suppliers, and partners/ principals for promotional materials, events, and branding projects.