Overview
Shape the market positioning and drive the operational engine of a fast-growing construction firm. You will refine our brand voice, optimize lead funnels, and manage outbound teams to ensure high-quality opportunities are primed for leadership to close.
Schedule:
- Monday - Friday, 9 am to 6 pm PST, with 1 hour unpaid break (40 work hours per week)
Responsibilities:
- Define and refine the company's market positioning, identifying unique differentiators for our fast, high-quality construction processes to sharpen our competitive edge.
- Shape and maintain a consistent brand voice across all digital platforms, social profiles, and client-facing materials to build trust and market presence.
- Improve and manage the quality of website copy, sales decks, one-pagers, proposals, and marketing collateral to ensure professional and compelling communication.
- Oversee inbound and outbound lead flow across all channels (email, phone, ads, social) and build sophisticated outreach sequences and follow-up logic.
- Maintain a clean, organized CRM (tracking stages, notes, and pipeline movement) to provide leadership with a clear view of all active and qualified opportunities.
- Manage cold-calling specialists and sales activities, reviewing scripts and call quality to improve accountability and conversion rates.
- Support and execute multi-channel marketing campaigns across Google Ads, email, and social media while testing messages for different audiences.
- Turn high-level strategies into actionable operating processes, coordinating with vendors and freelancers to improve marketing reporting and efficiency.
- Manage sales KPIs and utilize performance data to help leadership refine strategies based on real-world funnel results.
- Leverage AI agents to create client-focused messaging and identify the best ways to sell the company's unique value propositions.
Requirements:
Who you are
- Strong strategic thinker with real marketing judgment
- Hands-on operator, not just an ideas person
- Able to write clearly and improve messaging
- Strong with funnels, outreach logic, and follow-up discipline
- Comfortable managing other people's activity, including callers and freelancers
- Organized and detail-oriented
- Good at balancing brand, message, and execution
- Strong in English, written and verbal
- Comfortable working directly with leadership in a fast-moving environment
Ideal background
- Growth marketing
- brand strategy
- CRM / funnel management
- outreach and campaign execution
- business development operations
- website/content optimization
- real estate, construction, home services, architecture, design-build, or other trust-based service businesses
Strong pluses
- Experience managing lead-generation teams or callers
- Experience improving company positioning and messaging
- Experience with Pipedrive, Zoho, HubSpot, or similar CRM tools
- Experience building or refining online presence for a premium or design-driven business
- Experience supporting a U.S.-based company remotely
Independent Contractor Perks
- Permanent work from home
- Immediate hiring
- Health Insurance Coverage for eligible locations
Note
- Please click the Apply button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.
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