Brand Marketing Specialist

Key Responsibilities

• Assist in developing and implementing brand marketing strategies and campaigns aligned with the company's marketing objectives.
• Ensure consistency in brand messaging, visual identity, and communication across marketing materials, promotional activities, and customer touchpoints.
• Coordinate with internal departments, creative teams, suppliers, and external agencies to execute brand campaigns and marketing initiatives.
• Support the planning and execution of product promotions, seasonal campaigns, in-store activations, and other brand-building activities.
• Conduct market research and competitor analysis to identify industry trends, customer preferences, and opportunities for brand growth.
• Monitor and evaluate campaign performance using relevant marketing metrics and prepare reports with insights and recommendations.
• Collaborate with digital marketing, creative, merchandising, and other relevant teams to ensure cohesive brand communication across channels.
• Assist in managing marketing materials and ensuring compliance with established brand guidelines.
• Perform other related tasks as may be assigned by the immediate supervisor.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or a related field.
• At least 1–3 years of experience in brand marketing, marketing communications, campaign management, or a related role is preferred.
• Fresh graduates with relevant internship experience and a strong interest in brand marketing may also be considered.
• Knowledge of brand management principles, marketing strategies, and campaign execution.
• Strong communication, coordination, analytical, and organizational skills.
• Creative, detail-oriented, and capable of managing multiple projects and deadlines.
• Proficient in Microsoft Office applications, particularly Excel and PowerPoint.
• Experience in retail, consumer goods, or home improvement industries is an advantage.

Work Arrangement

• Employment Type: Full-time
• Work Location: Quezon City, Philippines
• Schedule: Compressed