We are Hiring: Brand Marketing Specialist
Division: Brand Marketing and Communications (BMC)
Reports To: Brand Lead
About the Role
We are looking for an evolved, agile, and savvy marketing professional to join our Brand Marketing and Communications team. In this role, you will drive multi-disciplinary full-funnel Go-To-Market (GTM) strategies—spanning creative, PR, media, content, martech, and production—across digital, legacy, and emerging platforms.
If you bring a mix of strategic business thinking, high creative standards, and deep insight into the global and local beauty and wellness categories, we want to hear from you.
Key Responsibilities
- Business Growth & Product Marketing: Craft creative, PR, and production solutions for campaign briefs to achieve target KPIs. Develop and execute research-backed marketing pivots and platform-based community engagement programs.
- Brand Equity Promotion & Management: Maintain visual and messaging alignment with brand guidelines. Ensure regulatory compliance while launching push-and-pull campaigns across social media, on-ground activations, and paid media platforms.
- Brand Partnerships: Propose, forge, and evaluate sustainable cross-brand collaborations with like-minded brands that champion shared values.
- Collaboration & Team Culture: Partner across BMC departments to build high-performing, best-in-class workflows and support divisional growth initiatives.
- Budget & Cost Management: Execute programs strictly within budget and schedule. Conduct regular trade checks, monitor cost-drivers, and evaluate program cost-efficiencies.
Key Performance Indicators (KPIs)
- Business growth reflected in sales metrics.
- Brand health metrics tracked via third-party research (e.g., Brand Pulse, BUMO figures).
- Flawless project management, delivering campaigns within approved timelines and budgets.
Qualifications & Requirements
- Experience: 3–5 years in marketing or advertising, with emphasis on PR/Comms management, project management, or video/static production and post-production. Agency background (creative, media, PR, or marketing) is highly prioritized.
- Industry Insight: Prior exposure to the luxury, service, or lifestyle market segments.
- Track Record: Demonstrated marketing effectiveness through a strong portfolio or award-winning campaigns.
- Tech & AI Literacy: Familiar with modern AI tools (e.g., ChatGPT, OpusClip, Veo, Runway, Nano Banana).
- Skills & Mindset: Data-driven decision-maker who moves fast and owns results. Strong oral and written English communication skills.
