Role Overview
The Brand Marketing Specialist plays a critical role in translating brand strategy into compelling guest-facing experiences, ensuring consistency, relevance, and measurable impact. This position is ideal for a marketing professional with hands-on experience who is ready to operate with greater autonomy, influence cross-functional teams, and contribute directly to brand growth, guest engagement, and commercial performance.
Key Responsibilities
Brand Stewardship and Governance
- Act as a day-to-day brand steward, ensuring consistent application of brand standards across all marketing, communications, and guest experience touchpoints (i.e., visual, verbal, and experiential).
- Review and approve brand-facing materials including digital content, in-room collateral, F&B menus, signage, event materials, and guest communications for tone, alignment, and quality.
- Partner with internal teams to refine and evolve brand guidelines, toolkits, and playbooks to support scalability across all properties.
- Proactively identify brand gaps or inconsistencies and recommend corrective actions.
Campaign Leadership and Execution
- Lead the planning, coordination, and execution of brand and promotional campaigns (i.e., seasonal initiatives, property launches, offers, events, and other partnerships).
- Translate campaign objectives into clear briefs, timelines, and deliverables for internal teams and external vendors.
- Own campaign asset tracking, approvals, and rollout schedules to ensure on-time, on-brand delivery.
- Support integrated marketing efforts across digital, on-property, public relations, and partnerships to maximize reach and impact.
Content Strategy and Copy Leadership
- Develop and oversee on-brand copy for social media, email marketing, websites, print materials, and on-property displays.
- Guide content calendars in collaboration with both Digital and Creative teams, ensuring alignment with business priorities, other related seasonal objectives.
- Elevate storytelling by grounding content in brand positioning, guest insights, and experiential narratives.
- Provide quality control and editorial oversight on content produced by partners or vendors.
Performance and Analytics
- Track and analyze campaign and channel performance using available metrics (social engagement, reach, email performance, campaign KPIs).
- Translate performance data into insights and recommendations to optimize future campaigns and content strategies.
- Prepare regular performance reports and executive-ready summaries for stakeholders.
- Conduct competitive scans and industry benchmarking to inform positioning, messaging, and activation ideas.
Cross-Functional and External Collaboration
- Work closely with Creative, Digital, Events, F&B, Operations, and the Property teams to align brand initiatives with on-the-ground execution.
- Serve as a key marketing liaison for property stakeholders, ensuring brand strategies are translated effectively at the property level.
- Coordinate with external partners including agencies, vendors, and collaborators to deliver high-quality outputs.
- Support on-property activations and guest experience initiatives as needed
