Brand Marketing Manager

ZION Philippines

Philippines

2-4 Years

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Posted 17 hours ago
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Job Description

Campaign Strategy & Execution
Develop and implement marketing strategies, launch plans, and content calendars aligned with brand objectives
Conceptualize campaigns for product launches, seasonal promos, and brand events
Ensure all collaterals and assets are aligned with brand tone, target market, and positioning
Supervise the execution of both online and offline marketing activations
Team Coordination & Cross-Department Alignment
Act as brand representative across internal teams (Creatives, Ads, Video, PR, and Sales)
Coordinate with Ads Department for campaign optimization and budget allocation
Ensure Creatives and Video teams deliver on-brand materials on schedule
Performance Monitoring & Reporting
Track key metrics such as engagement, reach, CTR, cost per lead, and conversions
Analyze performance data and propose actionable insights to improve ROI
Update the brands master tracker and present weekly summaries to the CSO/Director
Identify top-performing materials and campaigns for replication or scaling
Market & Consumer Insight
Research competitors, market trends, and audience behavior to inform brand strategy
Recommend new product positioning or creative direction based on insights
Brand Consistency & Compliance
Safeguard brand visual identity and communication guidelines
Review all public-facing materials before release to ensure tone and accuracy
Maintain brand documentation, content folders, and marketing archives
Budget & Resource Management
Manage campaign budgets in coordination with the CSO
Recommend cost-effective strategies without compromising impact
Event & Partnership Support
Support on-ground activations, influencer partnerships, and PR executions
Coordinate deliverables with PR and Events team for brand-related collaborations
Evaluate post-event results and integrate learnings into future campaigns