Job Description

We are looking for a Brand Marketing Manager to lead brand strategy, creative direction, and retail media initiatives for a growing consumer and healthcare-focused business.

Summary of the Role

The role focuses on strengthening brand presence across retail, pharmacy, grocery, e-commerce, and digital channels. You will lead brand campaigns, creative development, retail media initiatives, and cross-channel activations while ensuring strong brand consistency and commercial performance.

This is a strong fit for marketing professionals with experience in brand management, retail media, shopper marketing, or integrated campaigns, particularly within health, FMCG, consumer, or retail sectors.

Key Responsibilities

Develop and implement brand strategy across retail, digital, and e-commerce channels
Lead creative development, campaigns, and brand communications
Plan and manage retail media, in-store branding, and promotional activations
Work closely with Sales, Marketing, and Category teams on launches and campaigns
Lead creative/design resources and manage external agencies and partners
Monitor campaign performance, ROI, and retail engagement to optimise results

Must-Have Skills / Experience

5+ years of experience in Brand Management, Retail Media, Shopper Marketing, or Integrated Marketing
Experience in health, FMCG, consumer, retail, or related industries
Proven experience managing campaigns across retail, digital, and e-commerce
Experience leading creative teams or directing creative/design output
Strong understanding of brand strategy and retail media
Strong analytical, commercial, and project management skills
Bachelor's degree in Marketing, Communications, PR, Design, or a related field

What's in it for You