The key responsibility of a Brand Manager is to build and maintain a strong, positive brand image, drive brand growth, and ensure that all brand-related activities align with the company's overall business goals and strategies.
Reports to: Group Brand Manager
Duties and Responsibilities:
Marketing Strategy and Execution
- Assist in the development and implementation of comprehensive annual and long-range marketing plans for assigned brands
- Lead the execution of approved marketing programs and promotional activities
- Monitor market trends, competitive activities, and customer insights to identify opportunities and challenges
Brand Performance and Analysis
- Track and analyze brand performance metrics (sales, market share, adoption rates) against objectives, identifying key drivers and areas for improvement
- Analyze data from various sources to assess the impact of brand initiatives and make data-driven decisions
- Conduct monthly Business Review with external partner
Cross-functional Collaboration and Stakeholder Engagement
- Customer Engagement - Internal and External
- Support the sales team with up-to-date product information and training on marketing messages
- Work closely with other internal departments to ensure seamless execution of marketing strategies and address specific account needs
Budget Management and Compliance
- Manage allocated marketing budgets responsibly, tracking expenditures and ensuring cost-effectiveness of initiatives
Qualifications:
Education
- Bachelor's Degree: in Marketing, Business Administration, Science or a related field.
- MBA or other relevant advanced degree is a plus
Experience
- Minimum two years of experience in product management in a multinational pharmaceutical company
- Preferably has familiarity, knowledge or experience handling Cardio TA or Pain TA
Skills & Competencies
- Ability to develop and execute brand strategies that align with the company's overall business objectives
- Ability to analyze market data and performance metrics to identify trends and opportunities and inform strategic decisions
- Strong organizational and communication skills
- Strong interpersonal skills collaborating with different stakeholders
- Competency in using MS Office tools - Excel, Powerpoint, Word
In the event you are unable to receive a response from us, please email your updated resume to [Confidential Information] with the position title in the subject line.
