We are seeking an experienced Brand Manager to lead the development, launch, and ongoing management of a luxury men's fashion brand franchise. The role requires a strategic and hands-on professional with proven experience in brand launch, tenant leasing, store construction, and coordination with international principals.
The Brand Manager will be responsible for overseeing the end-to-end process of bringing the brand to market, including retail expansion, operational setup, and ensuring brand standards are maintained across all stores.
Key Responsibilities
Brand Launch & Market Entry
- Lead the end-to-end launch of the luxury brand franchise in the local market.
- Develop and execute brand positioning, market entry, and growth strategies aligned with the principal brand guidelines.
- Coordinate with the international principal/brand headquarters to ensure full compliance with brand standards.
Retail Expansion & Tenant Leasing
- Identify and secure prime retail locations in luxury malls and shopping districts.
- Manage tenant lease negotiations and agreements with mall developers and landlords.
- Work closely with mall management on store placement, marketing partnerships, and opening requirements.
Store Development & Construction
- Oversee the store development process from concept to opening, including:
- Site evaluation and approval
- Design coordination with principal architects/design teams
- Construction and fit-out management
- Coordinate with contractors, project managers, and mall engineering teams to ensure timely and brand-compliant store openings.
Brand & Operations Management
- Ensure consistent luxury brand standards in merchandising, store presentation, and customer experience.
- Develop sales strategies, promotions, and marketing initiatives aligned with the global brand direction.
- Manage inventory planning, merchandising coordination, and seasonal launches.
Principal & Stakeholder Management
- Serve as the primary liaison with the international principal for approvals, reporting, and strategic planning.
- Prepare brand performance reports, forecasts, and business reviews.
- Coordinate with internal departments including finance, marketing, operations, and logistics.
Team Leadership
- Recruit, train, and oversee retail management teams for new and existing stores.
- Ensure teams understand and deliver the luxury brand experience.
Qualifications
- Bachelor's degree in Business Administration, Marketing, Fashion Management, or a related field.
- 510 years of experience in brand management, preferably within luxury or premium fashion retail.
- Proven experience in launching and opening retail stores for international brands.
- Strong experience in tenant leasing, retail site acquisition, and mall negotiations.
- Demonstrated experience managing store construction and retail fit-outs.
- Experience working with international principals or brand headquarters.
- Strong project management, negotiation, and leadership skills.
Preferred Experience
- Background in luxury men's fashion or lifestyle brands.
- Experience with multi-store retail expansion.
- Established relationships with luxury mall operators and developers.
Key Competencies
- Strategic brand development
- Retail expansion and site acquisition
- Project management (store construction and openings)
- Luxury brand standards and visual merchandising
- Stakeholder and international partner management
- Leadership and team development
