Brand Manager

Company Description

PJ Lhuillier Group of Companies (PJLGC) is a multi-industry conglomerate with over 30 years of experience, committed to uplifting the everyday lives of Filipinos through innovative and accessible financial and retail services. As home to trusted brands like Cebuana Lhuillier and Cebuana Lhuillier Bank, PJLGC provides essential services such as pawning, loans, remittance, microinsurance, banking, and retail, empowering millions across the nation. The organization focuses on driving financial inclusion and creating a meaningful social impact, particularly in underserved communities. With a culture of innovation, inclusion, and purpose, PJLGC offers dynamic career opportunities in a mission-driven environment. Joining PJLGC is an opportunity to lead and create a lasting legacy that positively impacts many lives.

Role Description

Hybrid role for a Brand Manager, located in Makati, with flexibility for some remote work. The Brand Manager will oversee the development and execution of strategic brand initiatives, campaigns, and targeted marketing plans to drive brand awareness and loyalty. Key responsibilities include analyzing market trends, overseeing the creation of promotional materials, managing advertising strategies, organizing events, and ensuring consistent brand messaging across all touchpoints. The role requires collaboration with cross-functional teams to deliver impactful campaigns and maintain the company's reputation as a leader in financial services and retail.

Qualifications

• Experience in brand management, marketing strategy, and campaign execution
• Skills in market analysis, competitive research, and identifying consumer trends
• Proficient in project management and collaboration with cross-functional teams
• Expertise in digital marketing, social media strategy, and content development
• Exceptional communication, presentation, and interpersonal skills
• Ability to develop and oversee budgets and measure campaign performance
• Familiarity with the financial services or retail industries is an advantage
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field