Drive client's revenue based on approved sales marketing strategies.
- Analyze brand positioning, competitors, and consumer insights to establish effective positioning
and identify target audiences.
- Develop marketing plans with clear objectives across channels and segments.
- Gather market insights to create strategies that meet business objectives and maintain brand
identity.
- Lead creative development to motivate target audiences to take action.
- Assess the effectiveness of current marketing initiatives and report on impact.
- Present ideas and deliverables to internal and external teams; communicate marketing
strategies, programs, and budgets to management.
- Collaborate with cross-functional teams to uncover insights and implement branding strategies.
- Manage the conception, budgeting, development, and implementation of marketing plans to
enhance corporate branding.
- Conduct analytics reporting across platforms, extracting insights for future campaigns and
go-to-market strategies.
- Measure and report the performance of marketing campaigns, assessing ROI and KPIs.
- Identify revenue opportunities within the client base and drive consistent growth.
- Manage content and updates for customer touchpoints, establish budgets, and support sales.
- Develop a B2B marketing strategy targeting channel partners.
- Serve as the link between sales, distribution, and marketing, identifying opportunities useful to
all partners.
- Work with logistics to ensure sufficient product availability and support channel partners with
communications materials.
- Monitor and assess each channel's performance, addressing competitive threats and supporting
growth.
- Attend trade shows and promotional events to promote partner programs.
- Create reports to forecast future performance and develop intermediary marketing collateral.
- Address issues raised by channel partners and take corrective actions where necessary.
